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~isPartOf:"International journal of technology marketing : IJTMkt"
~isPartOf:"Psychology & marketing"
~subject:"Electronic Commerce"
~subject:"Online-Marketing"
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Search: "Digitalisierung" OR "Wettbewerb" OR "Internet" OR "Marktmacht" OR "Regulierung" OR "Wettbewerbspolitik" OR "Wettbewerbsrecht"
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Electronic Commerce
Online-Marketing
Consumer behaviour
166
Konsumentenverhalten
166
Social Web
140
Social web
140
Internet marketing
113
Online retailing
63
Online-Handel
63
E-commerce
48
Viral marketing
46
Virales Marketing
46
Beziehungsmarketing
40
Relationship marketing
40
social media
31
Advertising effects
30
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Brand management
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Gonc̦alves, Helena Martins
3
Andreopoulou, Zacharoula
2
Anlamlier, Eda
2
Choi, Yung Kyun
2
Christou, Evangelos
2
Gravili, Silvia
2
Khoshtaria, Tornike
2
Khrouf, Lilia
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Koliouska, Christiana
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Komodromos, Marcos
2
Maghraoui, Souad
2
Matin, Arian
2
Melanthiou, Yioula
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Miles, Morgan P.
2
Papaioannou, Eugenia
2
Park, Min Sook
2
Rey-Martí, Andrea
2
Roig-Tierno, Norat
2
Taylor, Charles Raymond
2
Tsekouropoulos, Georgios
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Abedin, Babak
1
Aboulnasr, Khaled
1
Achlada, Chara
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Algharabat, Raed S.
1
Alguezaui, Salma
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Alves, Helena
1
Amirkhanpour, Monaliz
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Ananda S
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Anderson, Phil
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Antoniadis, Ioannis
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Appan, Radha
1
Argila-Irurita, Ana
1
Arroyo-Cañada, Francisco-Javier
1
Ashley, Christy
1
Atalay, A. Selin
1
Athanasopoulou, Pinelopi
1
Auschaitrakul, Sumitra
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International journal of technology marketing : IJTMkt
Psychology & marketing
Journal of business research : JBR
419
Journal of retailing and consumer services
343
SpringerLink / Bücher
333
Electronic commerce research
224
International journal of internet marketing and advertising : IJIMA
217
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
170
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
159
Springer eBook Collection
159
Journal of internet commerce
158
Information systems research : ISR
156
Management science : journal of the Institute for Operations Research and the Management Sciences
154
Industrial marketing management : the international journal for industrial and high-tech firms
147
Technological forecasting & social change : an international journal
135
International journal of business information systems : IJBIS
130
Information systems and e-business management : ISeB
128
International journal of electronic marketing and retailing : IJEMR
125
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
123
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
122
International journal of e-business research : an official publication of the Information Resources Management Association
121
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
119
Journal of advertising research
115
Journal of marketing communications
114
International journal of hospitality management
106
Journal of electronic commerce research : JECR
106
International journal of advertising : the review of marketing communications
105
International journal of electronic business
105
Premier reference source
103
European journal of operational research : EJOR
100
International journal of electronic commerce : IJEC
99
Tourism management : research, policies, practice
98
Electronic commerce research and applications
96
International journal of production economics
92
Journal of management information systems : JMIS
89
Electronic markets : the international journal on networked business
88
Cogent business & management
85
Business horizons
82
NBER working paper series
80
Journal of promotion management : innovations in planning and applied research
79
Electronic markets : EM ; the international journal of electronic commerce and business media
76
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ECONIS (ZBW)
151
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91
Communicating high-tech products : a comparison between print advertisements of automotive premium and standard brands
Baccarella, Christian V.
;
Scheiner, Christian Willi
; …
- In:
International journal of technology marketing : IJTMkt
11
(
2016
)
1
,
pp. 24-38
Persistent link: https://www.econbiz.de/10011478607
Saved in:
92
From online motivations to ad clicks and to behavioral intentions : an empirical study of consumer response to social media advertising
Zhang, Jing
;
Mao, En
- In:
Psychology & marketing
33
(
2016
)
3
,
pp. 155-164
Persistent link: https://www.econbiz.de/10011448927
Saved in:
93
Social media marketing : a literature review and implications
Alves, Helena
;
Fernandes, Cristina I.
;
Raposo, Mário
- In:
Psychology & marketing
33
(
2016
)
12
,
pp. 1029-1038
Persistent link: https://www.econbiz.de/10011627258
Saved in:
94
eWOM on travel agency selection : specialized versus private label
Bigné Alcañiz, J. Enrique
;
Caplliure, Eva-María
; …
- In:
Psychology & marketing
33
(
2016
)
12
,
pp. 1046-1053
Persistent link: https://www.econbiz.de/10011627264
Saved in:
95
Cross-cultural perceptions of onshore guided tours : a qualitative approach based on eWOM
Buyova, Daniela
;
Sanz Blas, Silvia
;
Cervera-Taulet, Amparo
- In:
Psychology & marketing
33
(
2016
)
12
,
pp. 1054-1061
Persistent link: https://www.econbiz.de/10011627270
Saved in:
96
Exploring consumer insights in wine marketing : an ethnographic research on #winelovers
Cuomo, Maria Teresa
;
Tortora, Debora
;
Festa, Giuseppe
; …
- In:
Psychology & marketing
33
(
2016
)
12
,
pp. 1082-1090
Persistent link: https://www.econbiz.de/10011627278
Saved in:
97
The role of qualitative research in current digital social media : issues and aspects - an introduction
Gonc̦alves, Helena Martins
;
Rey-Martí, Andrea
; …
- In:
Psychology & marketing
33
(
2016
)
12
,
pp. 1023-1028
Persistent link: https://www.econbiz.de/10011627280
Saved in:
98
Social media marketing for adolescents
Mas-Tur, Alicia
;
Tur-Porcar, Ana
;
Llorca, Anna
- In:
Psychology & marketing
33
(
2016
)
12
,
pp. 1119-1125
Persistent link: https://www.econbiz.de/10011627298
Saved in:
99
Special issue: The role of qualitative research in current digital social media : issues and aspects
Gonc̦alves, Helena Martins
(
ed.
);
Rey-Martí, Andrea
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011627323
Saved in:
100
Online review helpfulness : role of qualitative factors
Agnihotri, Arpita
;
Bhattacharya, Saurabh
- In:
Psychology & marketing
33
(
2016
)
11
,
pp. 1006-1017
Persistent link: https://www.econbiz.de/10011602994
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