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~isPartOf:"International journal of technology marketing : IJTMkt"
~isPartOf:"Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF"
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International journal of technology marketing : IJTMkt
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
Journal of marketing communications
13
NICPRE / National Institute for Commodity Promotion Research and Evaluation
10
European journal of marketing : EJM
8
Journal of advertising research
8
International journal of advertising : the review of marketing communications
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Journal of Islamic marketing : JIMA
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Journal of promotion management : JPM
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Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
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Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Asia Pacific journal of marketing and logistics
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of business research : JBR
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International journal of economic issues : IJEI
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International journal of internet marketing and advertising : IJIMA
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of marketing management : MM
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Journal of promotion management : innovations in planning and applied research
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Management science : journal of the Institute for Operations Research and the Management Sciences
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A reader in marketing communications
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Advances in international marketing
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Advertising in new formats and media : current research and implications for marketers
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Advertising agency selection, customer retention and satisfaction factors : an exploratory research in the Greek advertising market
Katsonis, Nikolaos
;
Tsekouropoulos, Georgios
; …
- In:
International journal of technology marketing : IJTMkt
13
(
2019
)
2
,
pp. 125-142
Persistent link: https://www.econbiz.de/10012140190
Saved in:
2
Advertising message strategy analysis for award-winning digital ads
Yfantidou, Ioanna
;
Riskos, Kyriakos
;
Tsourvakas, George
- In:
International journal of technology marketing : IJTMkt
12
(
2017
)
4
,
pp. 340-355
Persistent link: https://www.econbiz.de/10011862031
Saved in:
3
Communicating high-tech products : a comparison between print advertisements of automotive premium and standard brands
Baccarella, Christian V.
;
Scheiner, Christian Willi
; …
- In:
International journal of technology marketing : IJTMkt
11
(
2016
)
1
,
pp. 24-38
Persistent link: https://www.econbiz.de/10011478607
Saved in:
4
Marketing-Mix-Interaktion : Theorie, empirische Befunde, strategische Implikationen
Simon, Hermann
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
44
(
1992
)
2
,
pp. 87-110
Persistent link: https://www.econbiz.de/10001120790
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