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~isPartOf:"International journal of technology marketing : IJTMkt"
~person:"Antoniadis, Ioannis"
~person:"Melanthiou, Yioula"
~type_genre:"Article in journal"
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Internet marketing
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Online-Marketing
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Social Web
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Social web
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Markenführung
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branding
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Antoniadis, Ioannis
Melanthiou, Yioula
Christou, Evangelos
2
Khoshtaria, Tornike
2
Khrouf, Lilia
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Komodromos, Marcos
2
Maghraoui, Souad
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Ananda S
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International journal of technology marketing : IJTMkt
International journal of internet marketing and advertising : IJIMA
3
EuroMed journal of business
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of retail & distribution management
1
Journal of promotion management : JPM
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Journal of transnational management : the official journal of the International Management Development Association
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ECONIS (ZBW)
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Social network analysis and social capital in marketing : theory and practical implementation
Antoniadis, Ioannis
;
Charmantzi, Anna
- In:
International journal of technology marketing : IJTMkt
11
(
2016
)
3
,
pp. 344-359
Persistent link: https://www.econbiz.de/10011628248
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2
Social media uptake in Cyprus : or is it just a new fad?
Melanthiou, Yioula
;
Papasolomou, Ioanna
;
Komodromos, Marcos
- In:
International journal of technology marketing : IJTMkt
10
(
2015
)
3
,
pp. 312-325
Persistent link: https://www.econbiz.de/10011478425
Saved in:
3
Special issue: A review of online marketing applications
Melanthiou, Yioula
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009546237
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