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~isPartOf:"International journal of technology marketing : IJTMkt"
~person:"Harris, Lisa"
~subject:"Consumer behaviour"
~subject:"Online-Marketing"
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Out on the pull : how small firms are making themselves sexy with new online promotion techniques
Harris, Lisa
;
Rae, Alan
;
Grewal, Simran
- In:
International journal of technology marketing : IJTMkt
3
(
2008
)
2
,
pp. 153-168
Persistent link: https://www.econbiz.de/10003739632
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