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~isPartOf:"International journal of technology marketing : IJTMkt"
~subject:"Beziehungsmarketing"
~subject:"Holiday behaviour"
~type_genre:"Aufsatz in Zeitschrift"
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Beziehungsmarketing
Holiday behaviour
Internet marketing
59
Online-Marketing
59
Social Web
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Social web
34
Consumer behaviour
30
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Abedin, Babak
1
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1
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Ananda S
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Costa, Sara Morgado da
1
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International journal of technology marketing : IJTMkt
Journal of business research : JBR
73
Journal of retailing and consumer services
56
International journal of internet marketing and advertising : IJIMA
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
Tourism management : research, policies, practice
31
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Industrial marketing management : the international journal for industrial and high-tech firms
29
International journal of electronic marketing and retailing : IJEMR
24
Journal of travel and tourism marketing
24
The journal of product & brand management
24
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
22
Marketing intelligence & planning
22
Journal of international marketing
19
Journal of promotion management : innovations in planning and applied research
18
Journal of internet commerce
16
Asia Pacific journal of marketing and logistics
15
Journal of marketing communications
15
Journal of the Academy of Marketing Science
15
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
Journal of strategic marketing
14
Business horizons
13
Cogent business & management
13
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
International journal of contemporary hospitality management
12
International journal of e-business research : an official publication of the Information Resources Management Association
12
International journal of hospitality management
12
The journal of brand management : an international journal
12
The service industries journal
12
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Journal of marketing management : MM
11
Technological forecasting & social change : an international journal
11
International journal of business information systems : IJBIS
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of hospitality marketing & management
10
Journal of marketing
10
Psychology & marketing
10
The journal of business & industrial marketing
10
Tourism management perspectives : TMP
10
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ECONIS (ZBW)
14
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1
Customer experience through online reviews from TripAdvisor : the case of Orlando theme parks
Costa, Sara Morgado da
;
Moro, Sérgio
;
Rita, Paulo
; …
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
1
,
pp. 48-77
Persistent link: https://www.econbiz.de/10013503841
Saved in:
2
Is destination image instagrammable? : visit intentions and value co-creation through social media content
Giannopoulos, Antonios
;
Livas, Christos
;
Simeli, Ioanna
; …
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
4
,
pp. 349-369
Persistent link: https://www.econbiz.de/10013486083
Saved in:
3
Role of TripAdvisor in influencing international tourists visiting Puducherry
Ramanujam, Vaishnavi
;
Kumar, Prem
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
4
,
pp. 386-402
Persistent link: https://www.econbiz.de/10013486128
Saved in:
4
Effects of tourists' locus of attributions on tourists' online reviews
Saleh, Mahmoud Ibraheam
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
3
,
pp. 187-203
Persistent link: https://www.econbiz.de/10013359056
Saved in:
5
Digital marketing as a game changer strategy to enhance brand performance
Husain, Uvesh
;
Javed, Sarfaraz
;
Ananda S
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
2/3
,
pp. 107-125
Persistent link: https://www.econbiz.de/10012693492
Saved in:
6
Indian women and Facebook apparels brand communities : a study with reference to Koovs, Myntra and Shein
Kanupriya
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
2/3
,
pp. 316-331
Persistent link: https://www.econbiz.de/10012693538
Saved in:
7
The impact of social media engagement on consumers' trust and purchase intention
Matin, Arian
;
Khoshtaria, Tornike
;
Tutberidze, Gocha
- In:
International journal of technology marketing : IJTMkt
14
(
2020
)
3
,
pp. 305-323
Persistent link: https://www.econbiz.de/10012534223
Saved in:
8
Online trust and the importance of interaction
Papadopoulou, Panagiota
;
Kanellis, Panagiotis
- In:
International journal of technology marketing : IJTMkt
13
(
2018
)
1
,
pp. 21-50
Persistent link: https://www.econbiz.de/10012056240
Saved in:
9
Challenges of social media marketing : an explorative international study of hotels
Högberg, Karin
- In:
International journal of technology marketing : IJTMkt
12
(
2017
)
2
,
pp. 127-141
Persistent link: https://www.econbiz.de/10011745954
Saved in:
10
Social networking : how small organisations are using Facebook and Twitter in engaging customers
Komodromos, Marcos
- In:
International journal of technology marketing : IJTMkt
12
(
2017
)
2
,
pp. 142-150
Persistent link: https://www.econbiz.de/10011745963
Saved in:
1
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