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~isPartOf:"International journal of technology marketing : IJTMkt"
~subject:"Beziehungsmarketing"
~subject:"Viral marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Beziehungsmarketing
Viral marketing
Internet marketing
59
Online-Marketing
59
Social Web
34
Social web
34
Consumer behaviour
30
Konsumentenverhalten
30
Advertising
14
Werbung
14
social media
14
Virales Marketing
11
Relationship marketing
10
Brand image
9
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9
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9
Advertising effects
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8
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consumer behaviour
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social media marketing
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Tsekouropoulos, Georgios
2
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1
Achlada, Chara
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Alturas, Bráulio
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Ananda S
1
Argila-Irurita, Ana
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International journal of technology marketing : IJTMkt
Journal of business research : JBR
137
Journal of retailing and consumer services
92
International journal of internet marketing and advertising : IJIMA
73
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
66
International journal of hospitality management
54
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
47
Journal of marketing communications
46
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
37
International journal of electronic marketing and retailing : IJEMR
37
Industrial marketing management : the international journal for industrial and high-tech firms
34
Journal of internet commerce
33
The journal of product & brand management
33
Tourism management : research, policies, practice
31
Electronic commerce research
30
Journal of promotion management : innovations in planning and applied research
30
Information systems research : ISR
29
International journal of contemporary hospitality management
25
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
25
Psychology & marketing
25
International journal of advertising : the review of marketing communications
24
Journal of management information systems : JMIS
24
Journal of marketing
24
Marketing intelligence & planning
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
22
Journal of electronic commerce research : JECR
22
Journal of hospitality marketing & management
22
Journal of international marketing
22
Business horizons
21
Journal of advertising research
21
Journal of the Academy of Marketing Science
21
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
21
Cogent business & management
20
Asia Pacific journal of marketing and logistics
19
International journal of advertising : the quarterly review of marketing communications
18
Journal of strategic marketing
18
European journal of marketing : EJM
17
International journal of consumer studies
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Journal of travel and tourism marketing
17
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ECONIS (ZBW)
20
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1
Are social media influencers effective? : an analysis of information adoption by followers
Roldan-Gallego, Juan Sebastián
;
Sánchez-Torres, Javier A.
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
2
,
pp. 188-211
Persistent link: https://www.econbiz.de/10014310274
Saved in:
2
Towards a better understanding of the social media effects on young users
El Hajjar, Samer
;
Yacoub, Laurent
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
3
,
pp. 296-315
Persistent link: https://www.econbiz.de/10014310329
Saved in:
3
Customer experience through online reviews from TripAdvisor : the case of Orlando theme parks
Costa, Sara Morgado da
;
Moro, Sérgio
;
Rita, Paulo
; …
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
1
,
pp. 48-77
Persistent link: https://www.econbiz.de/10013503841
Saved in:
4
Is destination image instagrammable? : visit intentions and value co-creation through social media content
Giannopoulos, Antonios
;
Livas, Christos
;
Simeli, Ioanna
; …
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
4
,
pp. 349-369
Persistent link: https://www.econbiz.de/10013486083
Saved in:
5
Are digital influencers social change catalysts? : empirical findings from the online apparel industry
Khwaja, Muddasar Ghani
;
Zaman, Umer
;
Butt, Athar Hameed
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
1/2
,
pp. 145-167
Persistent link: https://www.econbiz.de/10013258263
Saved in:
6
Effects of tourists' locus of attributions on tourists' online reviews
Saleh, Mahmoud Ibraheam
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
3
,
pp. 187-203
Persistent link: https://www.econbiz.de/10013359056
Saved in:
7
Viral advertising : message quality, trust and consumers intention to share the content in social media
Tsekouropoulos, Georgios
- In:
International journal of technology marketing : IJTMkt
13
(
2019
)
2
,
pp. 111-124
Persistent link: https://www.econbiz.de/10012140188
Saved in:
8
Digital marketing as a game changer strategy to enhance brand performance
Husain, Uvesh
;
Javed, Sarfaraz
;
Ananda S
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
2/3
,
pp. 107-125
Persistent link: https://www.econbiz.de/10012693492
Saved in:
9
Effect of eWOM valence on purchase intention : the moderating role of product
Roy, Gobinda
;
Datta, Biplab
;
Mukherjee, Srabanti
;
Basu, …
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
2/3
,
pp. 158-180
Persistent link: https://www.econbiz.de/10012693515
Saved in:
10
Indian women and Facebook apparels brand communities : a study with reference to Koovs, Myntra and Shein
Kanupriya
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
2/3
,
pp. 316-331
Persistent link: https://www.econbiz.de/10012693538
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