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~isPartOf:"International journal of technology marketing : IJTMkt"
~subject:"Brand management"
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International journal of technology marketing : IJTMkt
Journal of business research : JBR
49
The journal of brand management : an international journal
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The journal of product & brand management
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SpringerLink / Bücher
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European journal of marketing : EJM
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Journal of retailing and consumer services
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Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
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International marketing review
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Asia Pacific journal of marketing and logistics
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Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
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International journal of advertising : the review of marketing communications
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Business horizons
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Qualitative market research : an international journal
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International journal of hospitality management
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International journal of internet marketing and advertising : IJIMA
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International review on public and non-profit marketing
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Journal of global marketing
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Measuring and managing brands
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Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
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Communicating high-tech products : a comparison between print advertisements of automotive premium and standard brands
Baccarella, Christian V.
;
Scheiner, Christian Willi
; …
- In:
International journal of technology marketing : IJTMkt
11
(
2016
)
1
,
pp. 24-38
Persistent link: https://www.econbiz.de/10011478607
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2
A study of the diffusion parameters and marketing decision variables for a family of technological innovations
Chanda, Udayan
;
Bardhan, Amit Kumar
- In:
International journal of technology marketing : IJTMkt
3
(
2008
)
4
,
pp. 358-375
Persistent link: https://www.econbiz.de/10003809504
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