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~isPartOf:"International journal of technology marketing : IJTMkt"
~subject:"Geschäftsmodell"
~subject:"Konsumentenverhalten"
~type_genre:"Case study"
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Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
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Building corporate identity, image and reputation in the digital era
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Market orientation : transforming food and agribusiness around the customer
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Marketing information technology to the bottom of the pyramid market case study : the Aakash tablet
Sharma, Poonam
;
Engle, Marcy
;
Coburn, Victor
;
Smith, Anthony
- In:
International journal of technology marketing : IJTMkt
8
(
2013
)
4
,
pp. 386-394
Persistent link: https://www.econbiz.de/10010201181
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