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~isPartOf:"International journal of technology marketing : IJTMkt"
~subject:"Informationstechnik"
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International journal of technology marketing : IJTMkt
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Marketing information technology to the bottom of the pyramid market case study : the Aakash tablet
Sharma, Poonam
;
Engle, Marcy
;
Coburn, Victor
;
Smith, Anthony
- In:
International journal of technology marketing : IJTMkt
8
(
2013
)
4
,
pp. 386-394
Persistent link: https://www.econbiz.de/10010201181
Saved in:
2
Special issue: Marketing of emerging technologies
Sengupta, Sanjit
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009412250
Saved in:
3
Managing the innovative deployment of Information and Communication Technologies (ICTs) for Global Service Organisations
Fellenz, Martin R.
;
Brady, Mairead
- In:
International journal of technology marketing : IJTMkt
3
(
2008
)
1
,
pp. 39-55
Persistent link: https://www.econbiz.de/10003717529
Saved in:
4
Market creation for radical ICT innovations - an empirical analysis
Ruokonen, Mika
;
Nummela, Niina
;
Puumalainen, Kaisu
; …
- In:
International journal of technology marketing : IJTMkt
3
(
2008
)
2
,
pp. 97-115
Persistent link: https://www.econbiz.de/10003739616
Saved in:
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