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~isPartOf:"International journal of technology marketing : IJTMkt"
~subject:"Viral marketing"
~type_genre:"Fallstudie"
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International journal of technology marketing : IJTMkt
Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
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Digitalisierung des Handels mit ePace : innovative E-Commerce-Geschäftsmodelle und digitale Zeitvorteile
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Identifying future research opportunities in online consumer review : the case study of "TripAdvisor"
Whitehead, Lisa
- In:
International journal of technology marketing : IJTMkt
6
(
2011/12
)
4
,
pp. 341-354
Persistent link: https://www.econbiz.de/10009546057
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