//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of technology marketing : IJTMkt"
~type_genre:"Collection of articles of several authors"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketingpolitik"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
6
Marketingmanagement
6
USA
5
United States
5
Innovation management
4
Innovationsmanagement
4
Marketing
4
Innovation
3
Technischer Fortschritt
3
Technological change
3
Technologie
3
Technology
3
New product development
2
Produktentwicklung
2
Technologiepolitik
2
Technology policy
2
Welt
2
World
2
Consumer behaviour
1
Customer integration
1
Distribution channel
1
Erfolgsfaktor
1
Industrial research
1
Industrieforschung
1
Information technology
1
Informationstechnik
1
Innovation diffusion
1
Innovationsdiffusion
1
Konsumentenverhalten
1
Kundenintegration
1
Market research
1
Marktforschung
1
Mobile Business
1
Mobile business
1
Social Web
1
Social web
1
Strategic management
1
Strategisches Management
1
Success factor
1
Technologiewahl
1
more ...
less ...
Type of publication
All
Book / Working Paper
9
Article
1
Type of publication (narrower categories)
All
Collection of articles of several authors
Article in journal
50
Aufsatz in Zeitschrift
50
Sammelwerk
10
Case study
4
Fallstudie
4
Language
All
English
10
Author
All
Brem, Alexander
3
Melanthiou, Yioula
2
Assimakopoulos, Costas
1
Del Chiappa, Giacomo
1
Papaioannou, Eugenia
1
Pyatt, Alison
1
Sardana, G. D.
1
Sengupta, Sanjit
1
more ...
less ...
Published in...
All
International journal of technology marketing : IJTMkt
Legends in marketing
25
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
23
Premier reference source
23
Erfurter Hefte zum angewandten Marketing
20
Journal of business research : JBR
16
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
15
Zeszyty naukowe
13
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
12
Journal of marketing management : MM
10
Acta Universitatis Lodziensis / Folia oeconomica
9
Research
9
Edward Elgar E-Book Archive
8
Europäische Kulturen in der Wirtschaftskommunikation
8
Industrial marketing management : the international journal for industrial and high-tech firms
8
Proceedings series / American Marketing Association
8
The journal of business & industrial marketing
8
European journal of marketing : EJM
7
Gabler Edition Wissenschaft / Focus Dienstleistungsmarketing
7
Journal of the Academy of Marketing Science
7
Marketing intelligence & planning
7
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
7
Marketingforschung aktuell
7
SAGE library in marketing
7
Elgar original reference
6
Legends in strategic marketing
6
Advances in marketing, customer relationship management , and e-services (AMCRMES) book series
5
Gabler Edition Wissenschaft
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
International marketing review
5
Journal of strategic marketing
5
Psychology & marketing
5
Sportmanagement : SPM
5
Zeszyty naukowe / Akademia Ekonomiczna w Poznaniu
5
Bericht der GfK-Tagung : vom ...
4
Developments in marketing science: proceedings of the Academy of Marketing Science
4
ESOMAR publication series
4
Fokus Dienstleistungsmarketing
4
Journal of macromarketing : examining the interactions among markets, marketing, and society
4
Key issues in marketing management
4
more ...
less ...
Source
All
ECONIS (ZBW)
10
Showing
1
-
10
of
10
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Effective use of technology in companies' marketing dynamics
Papaioannou, Eugenia
(
ed.
);
Pyatt, Alison
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012140211
Saved in:
2
Revisiting the Marketing Strategy and Tactics of Technology Innovative Solutions
2016
Persistent link: https://www.econbiz.de/10011478662
Saved in:
3
Challenges and opportunities in marketing in the contemporary technological environment
Assimakopoulos, Costas
(
ed.
);
Del Chiappa, Giacomo
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011628216
Saved in:
4
Special issue: innovation and new marketing channels
Melanthiou, Yioula
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10011478563
Saved in:
5
Special issue: Marketing innovative technology solutions in global market : insights and perspectives
Brem, Alexander
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011308468
Saved in:
6
Special issue: Action for innovation : marketing inventions with success
Brem, Alexander
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009759287
Saved in:
7
Special issue on strategic practices and cases adopted for technology marketing
Sardana, G. D.
(
contributor
)
- In:
International journal of technology marketing : IJTMkt
7
(
2012
)
3
,
pp. 225-286
Persistent link: https://www.econbiz.de/10009576443
Saved in:
8
Special issue: The renewed voice of the customer in innovation design
Brem, Alexander
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009373856
Saved in:
9
Special issue: Marketing of emerging technologies
Sengupta, Sanjit
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009412250
Saved in:
10
Special issue: Today's consumer : online, mobile and social
Melanthiou, Yioula
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10009154592
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->