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~isPartOf:"International journal of technology marketing : IJTMkt"
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Social Web
59
Social web
59
Internet marketing
34
Online-Marketing
34
Consumer behaviour
29
Konsumentenverhalten
29
social media
19
Viral marketing
11
Virales Marketing
11
Beziehungsmarketing
10
Innovation management
10
Innovationsmanagement
10
Relationship marketing
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8
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6
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social media marketing
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open innovation
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purchase intention
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Melanthiou, Yioula
4
Al Khasawneh, Mohammad Hamdi
2
El Hajjar, Samer
2
Khrouf, Lilia
2
Komodromos, Marcos
2
Maghraoui, Souad
2
Papaioannou, Eugenia
2
Stockinger, Hanna
2
Abdelkhaleq, Halley
1
Abedin, Babak
1
Abu Salhieh, Leen
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Achlada, Chara
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Acikgoz, Fulya
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Al Sharaideh, Farah
1
Al Zubi, Rashed
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Al-Haddad, Shafiq
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Alsayyed, Yousef
1
Alturas, Bráulio
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Angell, Ian O.
1
Antikainen, Maria
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Antoniadis, Ioannis
1
Argila-Irurita, Ana
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Arroyo-Cañada, Francisco-Javier
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Artusi, Marco
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Bartl, Michael
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Becker, Kip
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Belenioti, Zoe-Charis
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Blohm, Ivo
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Brown, Cheryl O.
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Bullinger-Hoffmann, Angelika C.
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Chahine, Rana
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Charmantzi, Anna
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Chauhan, Roma
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Coelho, Joana
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Costa, Sara Morgado da
1
Eid, Dana
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El Badawy, Tarek A.
1
Elwalda, Abdulaziz
1
Eren-Erdoğmuş, İrem
1
Erkan, Ismail
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International journal of technology marketing : IJTMkt
Journal of business research : JBR
439
Technological forecasting & social change : an international journal
241
Journal of retailing and consumer services
220
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
212
SpringerLink / Bücher
196
International journal of internet marketing and advertising : IJIMA
146
Information systems research : ISR
144
Journal of management information systems : JMIS
118
Tourism management : research, policies, practice
115
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
99
Industrial marketing management : the international journal for industrial and high-tech firms
93
Springer eBook Collection
92
Business horizons
90
Psychology & marketing
90
International journal of business information systems : IJBIS
84
Journal of marketing communications
83
International journal of hospitality management
82
Management science : journal of the Institute for Operations Research and the Management Sciences
82
International journal of advertising : the review of marketing communications
81
Electronic commerce research
79
Management information systems : mis quarterly
79
Journal of internet commerce
76
Journal of marketing management : MM
72
Journal of travel and tourism marketing
72
HMD : Praxis der Wirtschaftsinformatik
70
Journal of promotion management : innovations in planning and applied research
70
The journal of product & brand management
68
Journal of electronic commerce research : JECR
66
Cogent business & management
65
International journal of electronic commerce : IJEC
65
Journal of information & knowledge management : JIKM
64
The journal of brand management : an international journal
64
International journal of electronic marketing and retailing : IJEMR
61
International journal of networking and virtual organisations : IJNVO
61
Journal of advertising research
57
Journal of marketing
57
Journal of organizational computing and electronic commerce
56
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
55
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ECONIS (ZBW)
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51
Social media marketing as an entrepreneurial learning process
Lagrosen, Stefan
;
Josefsson, Pernilla
- In:
International journal of technology marketing : IJTMkt
6
(
2011/12
)
4
,
pp. 331-340
Persistent link: https://www.econbiz.de/10009546060
Saved in:
52
Marketing communication metrics for social media
Töllinen, Aarne
;
Karjalouto, Heikki
- In:
International journal of technology marketing : IJTMkt
6
(
2011/12
)
4
,
pp. 316-330
Persistent link: https://www.econbiz.de/10009546062
Saved in:
53
The involvement process through social media in 2010 UK election : is it a real Facebook based participation?
Artusi, Marco
;
Maurizzi, Andrea
- In:
International journal of technology marketing : IJTMkt
6
(
2011/12
)
4
,
pp. 305-315
Persistent link: https://www.econbiz.de/10009546064
Saved in:
54
Social media's opportunities in business-to-business customer interaction in innovation process
Jussila, Jari J.
;
Kärkkäinen, Hannu
;
Leino, Maija
- In:
International journal of technology marketing : IJTMkt
7
(
2012
)
2
,
pp. 191-208
Persistent link: https://www.econbiz.de/10009564964
Saved in:
55
Out on the pull : how small firms are making themselves sexy with new online promotion techniques
Harris, Lisa
;
Rae, Alan
;
Grewal, Simran
- In:
International journal of technology marketing : IJTMkt
3
(
2008
)
2
,
pp. 153-168
Persistent link: https://www.econbiz.de/10003739632
Saved in:
56
Special issue: A review of online marketing applications
Melanthiou, Yioula
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009546237
Saved in:
57
Accelerating customer integration into innovation processes using Pico Jobs
Fähling, Jens
;
Blohm, Ivo
;
Krcmar, Helmut
;
Leimeister, …
- In:
International journal of technology marketing : IJTMkt
6
(
2011
)
2
,
pp. 130-147
Persistent link: https://www.econbiz.de/10009405913
Saved in:
58
Using social networks as a promotional tool for higher education institutions
Melanthiou, Yioula
;
Fantis, Sophia
- In:
International journal of technology marketing : IJTMkt
5
(
2010
)
4
,
pp. 303-314
Persistent link: https://www.econbiz.de/10009154590
Saved in:
59
Special issue: Today's consumer : online, mobile and social
Melanthiou, Yioula
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10009154592
Saved in:
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