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~isPartOf:"International journal of the economics of business"
~isPartOf:"Journal of marketing communications"
~subject:"Brand management"
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SMS advertising : how message relevance is linkes to the attitude toward the brand
Varnali, Kaan
- In:
Journal of marketing communications
20
(
2014
)
5
,
pp. 339-351
Persistent link: https://www.econbiz.de/10010423019
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