//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of the economics of business"
~isPartOf:"Journal of marketing communications"
~subject:"Werbung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Mobile phone"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Werbung
Mobile phone
12
Mobiltelefon
12
Consumer behaviour
7
Konsumentenverhalten
7
Advertising
4
Advertising effects
3
Internet marketing
3
Mobile Anwendung
3
Mobile application
3
Mobile communications
3
Mobilkommunikation
3
Online-Marketing
3
Werbewirkung
3
Customer satisfaction
2
Demand
2
Großbritannien
2
Kundenzufriedenheit
2
Mobile Business
2
Mobile Marketing
2
Mobile business
2
Mobile marketing
2
Nachfrage
2
United Kingdom
2
Viral marketing
2
Virales Marketing
2
mobile advertising
2
1998-2002
1
2004
1
Advertising media
1
Apple Computer Inc.
1
Auction theory
1
Auktionstheorie
1
Bank
1
Brand image
1
Brand management
1
Competition
1
Competitive analysis
1
Consumer attitudes
1
Cultural identity
1
more ...
less ...
Online availability
All
Free
1
Undetermined
1
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Alhajsaleh, Nael
1
Baidoun, Samir
1
Drakatos, Nikolaos
1
Hamouda, Mohammed
1
Kim, Soojung
1
Kolsaker, Alisa
1
Lee, Joonghwa
1
Park, Haseon
1
Salem, Mohammed
1
Varnali, Kaan
1
Wady, Rushdy
1
more ...
less ...
Published in...
All
International journal of the economics of business
Journal of marketing communications
International journal of internet marketing and advertising : IJIMA
4
Journal of advertising
3
BestMasters
2
Electronic commerce research and applications
2
GITAM journal of management : a quarterly publication of GITAM Institute of Management
2
International journal of advertising : the review of marketing communications
2
International journal of business information systems : IJBIS
2
Journal of business research : JBR
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Advertising, promotion, and new media
1
Asia Pacific business review
1
Asia Pacific journal of marketing and logistics
1
Asian Academy of Management journal : AAMJ
1
Asian journal of marketing : the official journal of the Marketing Institute of Singapore
1
European journal of operational research : EJOR
1
International journal of business and systems research
1
International journal of electronic commerce : IJEC
1
International journal of information technology and management : IJITM
1
International journal of technology marketing : IJTMkt
1
Journal of Asian finance, economics and business : JAFEB
1
Journal of decision systems
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of economics & management
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of management information systems : JMIS
1
Journal of marketing
1
Journal of promotion management : JPM
1
Journal of promotion management : innovations in planning and applied research
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of targeting, measurement and analysis for marketing
1
MIT sloan management review
1
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
Recent developments in Vietnamese business and finance
1
Service business
1
Services marketing quarterly
1
SpringerLink / Bücher
1
Technological forecasting & social change : an international journal
1
The journal of applied business research
1
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Factors affecting consumer attitudes towards SMS advertising in the Palestinian banking sector. The moderating role of national culture
Salem, Mohammed
;
Baidoun, Samir
;
Wady, Rushdy
; …
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 747-768
Persistent link: https://www.econbiz.de/10014414330
Saved in:
2
Native advertising in mobile applications : thinking styles and congruency as moderators
Park, Haseon
;
Kim, Soojung
;
Lee, Joonghwa
- In:
Journal of marketing communications
26
(
2020
)
6
,
pp. 575-595
Persistent link: https://www.econbiz.de/10012263749
Saved in:
3
SMS advertising : how message relevance is linkes to the attitude toward the brand
Varnali, Kaan
- In:
Journal of marketing communications
20
(
2014
)
5
,
pp. 339-351
Persistent link: https://www.econbiz.de/10010423019
Saved in:
4
Mobile advertising : the influence of emotional attachment to mobile devices on consumer receptiveness
Kolsaker, Alisa
;
Drakatos, Nikolaos
- In:
Journal of marketing communications
15
(
2009
)
4
,
pp. 267-280
Persistent link: https://www.econbiz.de/10003897667
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->