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~isPartOf:"International journal of the economics of business"
~isPartOf:"Journal of marketing communications"
~subject:"mobile advertising"
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International journal of the economics of business
Journal of marketing communications
International journal of internet marketing and advertising : IJIMA
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Asian Academy of Management journal : AAMJ
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International journal of technology marketing : IJTMkt
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ECONIS (ZBW)
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Native advertising in mobile applications : thinking styles and congruency as moderators
Park, Haseon
;
Kim, Soojung
;
Lee, Joonghwa
- In:
Journal of marketing communications
26
(
2020
)
6
,
pp. 575-595
Persistent link: https://www.econbiz.de/10012263749
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2
SMS advertising : how message relevance is linkes to the attitude toward the brand
Varnali, Kaan
- In:
Journal of marketing communications
20
(
2014
)
5
,
pp. 339-351
Persistent link: https://www.econbiz.de/10010423019
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