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~isPartOf:"International journal of the economics of business"
~isPartOf:"Journal of promotion management : JPM"
~subject:"Kundenzufriedenheit"
~type:"article"
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International journal of the economics of business
Journal of promotion management : JPM
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The impact of consumer perceptions of, and attitudes toward mail-in rebates on effectiveness of rebates
Ong, Beng Soo
- In:
Journal of promotion management : JPM
14
(
2008
)
1/2
,
pp. 45-58
Persistent link: https://www.econbiz.de/10003810649
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