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~isPartOf:"International journal of wine business research"
~person:"Aoyama, Hideaki"
~person:"Rivaroli, Sergio"
~subject:"Consumer behaviour"
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International journal of wine business research
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
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The influence of social media celebrity endorsement on beer and wine purchase behaviour
Calvo-Porral, Cristina
;
Rivaroli, Sergio
; …
- In:
International journal of wine business research
35
(
2023
)
3
,
pp. 390-412
Persistent link: https://www.econbiz.de/10014335884
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