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~isPartOf:"International journal of wine business research : IJWBR"
~subject:"Brand management"
~subject:"Lieferantenmanagement"
~type_genre:"Aufsatz in Zeitschrift"
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Pitt, Leyland F.
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Berthon, Pierre R.
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International journal of wine business research : IJWBR
Business horizons
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of technology marketing : IJTMkt
2
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2
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AMS review : official publication of the Academy of Marketing Science
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California management review
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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MIT sloan management review
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ECONIS (ZBW)
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1
Where to visit, what to drink? : a cross-national perspective on wine estate brand personalities
Morrish, Sussie C.
;
Pitt, Leyland F.
;
Vella, Joseph
; …
- In:
International journal of wine business research : IJWBR
29
(
2017
)
4
,
pp. 373-383
Persistent link: https://www.econbiz.de/10011814583
Saved in:
2
Aesthetics, ephemerality and the luxury of wine
Pitt, Leyland F.
(
ed.
);
Berthon, Pierre R.
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011590128
Saved in:
3
Reading between the vines : analyzing the readability of consumer brand wine web site
Mills, Adam J.
;
Pitt, Leyland F.
;
Sattari, Setayesh
- In:
International journal of wine business research : IJWBR
24
(
2012
)
3
,
pp. 169-182
Persistent link: https://www.econbiz.de/10009621102
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