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~isPartOf:"International journal of wine business research : IJWBR"
~subject:"Marketing"
~subject:"Segmentation"
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International journal of wine business research : IJWBR
Journal of retailing and consumer services
9
Marketing intelligence & planning
6
International journal of wine business research
5
Journal of business research : JBR
5
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
4
European journal of marketing : EJM
3
International journal of contemporary hospitality management
3
International journal of hospitality management
3
International journal of retail & distribution management
3
International marketing review
3
Tourism management perspectives : TMP
3
Asia Pacific journal of marketing and logistics
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Australasian marketing journal
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Economic modelling
2
European journal of operational research : EJOR
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Europäische Hochschulschriften / 5
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International journal of bank marketing
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International review on public and non-profit marketing
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Journal of economic behavior & organization : JEBO
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Journal of marketing analytics : JMA
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Reutlinger Diskussionsbeiträge zu Marketing und Management
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Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
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SpringerLink / Bücher
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The journal of business & industrial marketing
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The journal of real estate finance and economics
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Tourism analysis : an interdisciplinary tourism & hospitality journal
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A Ronald Press Publication
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Chandos Asian studies series / Contemporary issues and trends
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Corporate communications : an international journal
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Millennials as luxury wine buyers in the United States?
Higgins, Lindsey
;
Wolf, Marianne McGarry
- In:
International journal of wine business research : IJWBR
28
(
2016
)
3
,
pp. 190-205
Persistent link: https://www.econbiz.de/10011563733
Saved in:
2
Variety seeking by wine consumers in the southern states of the US
Olsen, Janeen E.
;
Atkin, Tom
;
Thach, Liz
;
Cuellar, Steve S.
- In:
International journal of wine business research : IJWBR
27
(
2015
)
4
,
pp. 260-280
Persistent link: https://www.econbiz.de/10011524617
Saved in:
3
Consumer segmentation based on usage of sales channels in the German wine market
Szolnoki, Gergely
;
Hoffmann, Dieter
- In:
International journal of wine business research : IJWBR
26
(
2014
)
1
,
pp. 27-44
Persistent link: https://www.econbiz.de/10010339770
Saved in:
4
Grape grower and winery relationships : a segmentation approach
Somogyi, Simon
- In:
International journal of wine business research : IJWBR
25
(
2013
)
4
,
pp. 252-266
Persistent link: https://www.econbiz.de/10010228025
Saved in:
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