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~isPartOf:"International journal on media management : JMM"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~person:"Leckenby, John D."
~person:"Smit, Edith G."
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International journal on media management : JMM
Journal of advertising : official publication of the American Academy of Advertising
Challenges in an age of dis-engagement
1
International journal of advertising : the quarterly review of marketing communications
1
JMM : the international journal on media management
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ECONIS (ZBW)
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The underlying mechanism of multiscreen effects
Segijn, Claire M.
;
Voorveld, Hilde
;
Smit, Edith G.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 391-402
Persistent link: https://www.econbiz.de/10011633839
Saved in:
2
Evaluating the multivariate beta binomial distribution for estimating magazine and Internet exposure frequency distributions
Cheong, Yunjae
;
Leckenby, John D.
;
Eakin, Tim
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10009009165
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