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~isPartOf:"International marketing ; Vol. 2"
~subject:"Advertising effects"
~type_genre:"Bibliographie"
~type_genre:"Reprint"
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International marketing ; Vol. 2
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Brand globally but advertise locally? : an empirical investigation
Sandler, Dennis M.
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Shani, David
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2008
Persistent link: https://www.econbiz.de/10003655944
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Global advertising practices : a comparative study
Sirisagul, Kanya
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2008
Persistent link: https://www.econbiz.de/10003656186
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