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~isPartOf:"International marketing ; Vol. 2"
~subject:"Messung"
~subject:"World"
~type_genre:"Reprint"
~type_genre:"Working Paper"
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International marketing ; Vol. 2
Cross-cultural and critical perspectives on brands
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ERIM report series research in management
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Brands equity valuation : a global perspective
Motameni, Reza
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Shahrokhi, Manuchehr
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2008
Persistent link: https://www.econbiz.de/10003656319
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