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~isPartOf:"International marketing ; Vol. V"
~person:"Cavusgil, S. Tamer"
~person:"Samiee, Saeed"
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International marketing
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Internationales Marketing
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Multinationales Unternehmen
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Standardisierung
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Cavusgil, S. Tamer
Samiee, Saeed
Kotabe, Masaaki
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International marketing ; Vol. V
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
5
European journal of marketing : EJM
3
Handbook of research in international marketing
3
International marketing review
3
Journal of business research : JBR
3
Advances in international marketing
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International business review : the official journal of the European International Business Academy
2
International marketing ; Vol. 2
2
Journal of international marketing
2
Journal of the Academy of Marketing Science
2
The SAGE handbook of international marketing
2
Bibliography series
1
Business horizons
1
European journal of marketing
1
Handbook on cross-cultural marketing
1
International business strategy : theory and practice
1
International marketing ; Vol. 1
1
International marketing ; Vol. I
1
International marketing ; Vol. II
1
JIBS Special Collections
1
Journal of hospitality and tourism insights
1
Journal of world business : JWB
1
Reviving traditions in research on international market entry
1
Springer eBook Collection / Business and Management
1
SpringerLink / Bücher
1
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
1
The Marketing series
1
Thunderbird international business review
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The influence of global marketing standardization on performance
Samiee, Saeed
;
Roth, Kendall
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2006
Persistent link: https://www.econbiz.de/10003410810
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The GMS: a broad conceptualization of global marketing strategy and its effect on firm performance
Zou, Shaoming
;
Cavusgil, S. Tamer
-
2006
Persistent link: https://www.econbiz.de/10003410813
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