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~isPartOf:"International marketing review"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Marketing intelligence & planning"
~isPartOf:"SpringerLink / Bücher"
~subject:"Konsumentenverhalten"
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Search: subject:"Brand Management"
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Konsumentenverhalten
Markenführung
522
Brand management
521
Markenpolitik
243
Consumer behaviour
205
Markenimage
201
Brand image
188
Markenartikel
121
Brand
119
Deutschland
98
Germany
96
Beziehungsmarketing
69
Relationship marketing
69
Social Web
57
Social web
57
Online-Marketing
51
Internet marketing
48
International marketing
45
Internationales Marketing
45
Marketingmanagement
45
Marketing management
43
Theorie
40
Theory
40
Werbewirkung
38
Advertising effects
37
Luxury goods
31
Luxusgüter
31
Marketing
30
Designation of origin
25
Herkunftsbezeichnung
25
Einzelhandel
24
Handelsmarke
23
Retail trade
23
Corporate reputation
22
Firmenimage
22
Marke
22
Brand architecture
21
Store brand
21
Markenarchitektur
20
Emerging economies
19
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4
Conference paper
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Collection of articles of several authors
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English
167
German
38
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Gázquez-Abad, Juan Carlos
5
Martínez-López, Francisco J.
5
He, Jiaxun
4
Phau, Ian
4
Baumgarth, Carsten
3
Gutjahr, Gert
3
Schlegelmilch, Bodo B.
3
Wang, Cheng Lu
3
Bang, Nguyen
2
Barnes, Bradley R.
2
Belk, Russell W.
2
Büttner, Miriam
2
Cova, Bernard
2
Dall'Olmo Riley, Francesca
2
Ge, Jiaye
2
Gernsheimer, Oliver
2
Han, C. M.
2
Harris, Lloyd C.
2
Herz, Marc
2
Huber, Frank
2
Japutra, Arnold
2
Kumar, Vikas
2
Leckie, Civilai
2
McDonagh, Pierre
2
Merrilees, Bill
2
Merunka, Dwight
2
Michaelidou, Nina
2
Moharana, Tapas Ranjan
2
Pradhan, Debasis
2
Raab, Gerhard
2
Rempel, Jan Eric
2
Schindler, Maik
2
Seo, Yuri
2
Strebinger, Andreas
2
Sung, Billy
2
Ailawadi, Kusum L.
1
Aitken, Robert
1
Akasreku, Frank
1
Akram, M. S.
1
Alpert, Frank
1
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International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
Published in...
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International marketing review
Journal of marketing management : MM
Marketing intelligence & planning
SpringerLink / Bücher
Journal of business research : JBR
393
The journal of product & brand management
285
The journal of brand management : an international journal
265
Journal of retailing and consumer services
251
Psychology & marketing
89
Asia Pacific journal of marketing and logistics
84
European journal of marketing : EJM
78
International journal of hospitality management
74
Journal of marketing communications
73
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
Journal of international consumer marketing
56
Journal of promotion management : innovations in planning and applied research
56
International journal of advertising : the review of marketing communications
54
International journal of internet marketing and advertising : IJIMA
51
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
51
Marketing letters : a journal of research in marketing
51
Journal of the Academy of Marketing Science
48
Journal of promotion management : JPM
47
Journal of strategic marketing
47
International journal of consumer studies
45
Journal of global marketing
45
Journal of fashion marketing and management
44
The journal of consumer marketing
44
Cogent business & management
42
Journal of marketing
42
The IUP journal of brand management : IJBRM
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
International journal of retail & distribution management
35
Journal of international marketing
35
Journal of Islamic marketing
34
European journal of marketing
32
International journal of contemporary hospitality management
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
Journal of retailing
32
Qualitative market research : an international journal
32
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ECONIS (ZBW)
205
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1
Unconventional luxury brand collaborations : a new form of luxury consumption among young adults in China
Diaz Ruiz, Carlos
;
Cruz, Angela Gracia B.
- In:
International marketing review
40
(
2023
)
7
,
pp. 1-21
Persistent link: https://www.econbiz.de/10014470397
Saved in:
2
The influence of luxury brand personality on digital interaction evaluations : a focus on European and North American markets
Cowan, Kirsten
;
Kostyk, Alena
- In:
International marketing review
41
(
2024
)
2
,
pp. 386-410
Persistent link: https://www.econbiz.de/10014524808
Saved in:
3
Minimizing the negative impact of brand deletion
Temprano-García, Víctor
;
Rodríguez-Escudero, Ana Isabel
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 690-706
Persistent link: https://www.econbiz.de/10014332138
Saved in:
4
The impact of skippable advertising on advertising avoidance intention in China
Yin, Shimin
;
Li, Bin
;
Qi, Zhou
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1121-1137
Persistent link: https://www.econbiz.de/10014428927
Saved in:
5
Social media marketing for luxury brands : parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium
Zha, Tao
;
Eugene Cheng-xi Aw
;
Omkar Dastane
;
Fernando, …
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1138-1161
Persistent link: https://www.econbiz.de/10014428928
Saved in:
6
Brand ethicality as a driver of psychological, affective and behavioral response to a brand
Kumar, Vikas
;
Kaushal, Vikrant
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1178-1196
Persistent link: https://www.econbiz.de/10014428930
Saved in:
7
Effective marketing strategies for global FMCG brands during COVID-19 pandemic crisis
Niros, Meletios I.
;
Niros, Angelica
;
Pollalis, Yannis
; …
- In:
International marketing review
40
(
2023
)
5
,
pp. 1012-1034
Persistent link: https://www.econbiz.de/10014470105
Saved in:
8
Consumer-to-consumer conflicts and brand moderation strategies during COVID-19 service failures : a framework for international marketers
Dineva, Denitsa
;
Breitsohl, Jan
;
Roschk, Holger
; …
- In:
International marketing review
40
(
2023
)
5
,
pp. 1112-1133
Persistent link: https://www.econbiz.de/10014470109
Saved in:
9
The impact of social media communication on consumer-based brand equity and purchasing intent in a pandemic
Lee Heng Wei
;
Ong, Chuan Huat
;
Thurasamy Ramayah
- In:
International marketing review
40
(
2023
)
5
,
pp. 1213-1244
Persistent link: https://www.econbiz.de/10014470117
Saved in:
10
Perceived brand localness of foreign brands and its impacts on brand trust and purchase intentions in developing countries in Asia : a social identity theory perspective
Han, C. M.
;
Nam, Hyojin
;
Swanepoel, Danielle
- In:
International marketing review
40
(
2023
)
6
,
pp. 1297-1324
Persistent link: https://www.econbiz.de/10014470374
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