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~isPartOf:"International marketing review"
~isPartOf:"Journal of world business : JWB"
~person:"Khan, Zaheer"
~subject:"Branding"
~type_genre:"Aufsatz in Zeitschrift"
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Standardization versus adaptation of global marketing strategies in emerging market cross-border acquisitions
Rao-Nicholson, Rekha
;
Khan, Zaheer
- In:
International marketing review
34
(
2017
)
1
,
pp. 138-158
Persistent link: https://www.econbiz.de/10011673783
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