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~isPartOf:"International marketing review"
~isPartOf:"Research"
~person:"He, Jiaxun"
~subject:"Nationalkultur"
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He, Jiaxun
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How global brands incorporating local cultural elements increase consumer purchase likelihood : an empirical study in China
He, Jiaxun
;
Wang, Cheng Lu
- In:
International marketing review
34
(
2017
)
4
,
pp. 463-479
Persistent link: https://www.econbiz.de/10011760480
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