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~isPartOf:"International marketing review"
~language:"eng"
~subject:"Cross-cultural studies"
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Cross-cultural studies
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Barua, Maria E.
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Elliot, Esi A.
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Ji, Wenbo
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1
Keh, Hean Tat
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Michie, Donald A.
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International marketing review
International journal of contemporary hospitality management
2
International journal of project management : the journal of The International Project Management Association
1
Journal of world business : JWB
1
The journal of services marketing
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ECONIS (ZBW)
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A multicultural blend : metaphors, cognitive social capital and multiculturalism
Elliot, Esi A.
;
Xiao, Yazhen
;
Wilson, Elizabeth J.
- In:
International marketing review
32
(
2015
)
2
,
pp. 200-218
Persistent link: https://www.econbiz.de/10011296965
Saved in:
2
Online movie ratings : a cross-cultural, emerging Asian markets perspective
Keh, Hean Tat
;
Ji, Wenbo
;
Wang, Xia
;
Sy-Changco, Joseph A.
- In:
International marketing review
32
(
2015
)
3/4
,
pp. 366-388
Persistent link: https://www.econbiz.de/10011342722
Saved in:
3
A cross-national and cross-generational study of consumer acculturation to advertising appeals
Jimeneu, Fernando R.
;
Hadjimarcou, John
;
Barua, Maria E.
; …
- In:
International marketing review
30
(
2013
)
5
,
pp. 418-439
Persistent link: https://www.econbiz.de/10009793489
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