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~isPartOf:"International marketing review"
~person:"Demirbag, Mehmet"
~subject:"Markenimage"
~subject:"Research"
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Country image and consumer preference for emerging economy products : the moderating role of consumer materialism
Demirbag, Mehmet
;
Sahadev, Sunil
;
Mellahi, Kamel
- In:
International marketing review
27
(
2010
)
2
,
pp. 141-163
Persistent link: https://www.econbiz.de/10003988008
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