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~isPartOf:"International marketing review"
~person:"Fetscherin, Marc"
~person:"Herrmann, Andreas"
~person:"Sarkar, Juhi Gahlot"
~type_genre:"Article in journal"
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Anholt GfK Roper nation brand index (NBI)
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Fetscherin, Marc
Herrmann, Andreas
Sarkar, Juhi Gahlot
Magnusson, Peter
4
Westjohn, Stanford A.
4
Zdravkovic, Srdan
4
Christodoulides, George
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Ge, Jiaye
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International marketing review
The journal of brand management : an international journal
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Asia Pacific journal of marketing and logistics
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European journal of marketing
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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Young consumers : insight and ideas for responsible marketers
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The determinants and measurement of a country brand : the country brand strength index
Fetscherin, Marc
- In:
International marketing review
27
(
2010
)
4
,
pp. 466-479
Persistent link: https://www.econbiz.de/10008696329
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2
The effects of the country of brand and the country of manufacturing of automobiles : an experimental study of consumers' brand personality perceptions
Fetscherin, Marc
;
Toncar, Mark
- In:
International marketing review
27
(
2010
)
2
,
pp. 164-178
Persistent link: https://www.econbiz.de/10003988015
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