//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International marketing review"
~person:"Gnizy, Itzhak"
~person:"Malhotra, Shavin"
~person:"McColl, Julie"
~subject:"Marketingmanagement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Internationale Markteintrittsstrategie"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Marketingmanagement
International market entry
5
Internationaler Markteintritt
5
International marketing
3
Internationales Marketing
3
Firm performance
2
KMU
2
Learning organization
2
Lernende Organisation
2
Marketing management
2
Multinationales Unternehmen
2
SME
2
Strategic management
2
Strategisches Management
2
Transnational corporation
2
Unternehmenserfolg
2
Brand management
1
China
1
Consumer behaviour
1
Cultural identity
1
Dynamic capabilities
1
Dynamische Kompetenzen
1
EU countries
1
EU-Binnenmarkt
1
EU-Staaten
1
Erfolgsfaktor
1
Export
1
Fashion
1
Foreign launch success
1
Globalisierung
1
Globalization
1
International entrepreneurship
1
International marketing function
1
International marketing influence
1
International performance
1
Internationalization of small and medium-sized enterprises
1
Konsumentenverhalten
1
Kulturelle Identität
1
Learning
1
Localisation
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Gnizy, Itzhak
Malhotra, Shavin
McColl, Julie
Mellahi, Kamel
3
Shoham, Aviv
2
Bai, Huifeng
1
Bortoluzzi, Guido
1
Cabanelas, Pablo
1
Chiarvesio, Maria
1
Di Maria, Eleonora
1
Diez-Martin, Francisco
1
Hadjikhani, Amjad
1
Khan, Zaheer
1
Lee, Joong-Woo
1
Lew, Yong Kyu
1
Mitręga, Maciej
1
Moore, Christopher
1
Park, Sohee
1
Pfajfar, Gregor
1
Rao-Nicholson, Rekha
1
Rivero-Gutierrez, Lourdes
1
Tabacco, Raffaela
1
Zahoor, Nadia
1
more ...
less ...
Published in...
All
International marketing review
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of retail & distribution management
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Luxury fashion retailers' localised marketing strategies in practice : evidence from China
Bai, Huifeng
;
McColl, Julie
;
Moore, Christopher
- In:
International marketing review
39
(
2022
)
2
,
pp. 352-370
Persistent link: https://www.econbiz.de/10013396200
Saved in:
2
Uncovering the influence of the international marketing function in international firms
Gnizy, Itzhak
;
Shoham, Aviv
- In:
International marketing review
31
(
2014
)
1
,
pp. 51-78
Persistent link: https://www.econbiz.de/10010253927
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->