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~isPartOf:"International marketing review"
~person:"Gnizy, Itzhak"
~person:"Malhotra, Shavin"
~subject:"Scientific modelling"
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Simultaneous determination of optimal cultural distance and market potential in international market entry
Malhotra, Shavin
;
Sivakumar, K.
- In:
International marketing review
28
(
2011
)
6
,
pp. 601-626
Persistent link: https://www.econbiz.de/10009390032
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