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~isPartOf:"International marketing review"
~person:"Jørgensen, Eva J. B."
~person:"Villar, Cristina"
~subject:"Auslandsinvestition"
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Jørgensen, Eva J. B.
Villar, Cristina
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International marketing review
The service industries journal
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Augementing versus exploiting entry modes in soft services : reconsidering the role experiential knowledge
Pla-Barber, José
;
Villar, Cristina
;
León-Darder, Fidel
- In:
International marketing review
31
(
2014
)
6
,
pp. 621-636
Persistent link: https://www.econbiz.de/10010467195
Saved in:
2
Internationalisation patterns of border firms : speed and embeddedness perspectives
Jørgensen, Eva J. B.
- In:
International marketing review
31
(
2014
)
4
,
pp. 438-458
Persistent link: https://www.econbiz.de/10010388812
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