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~isPartOf:"International marketing review"
~person:"León-Darder, Fidel"
~subject:"Firm performance"
~subject:"Multinationales Unternehmen"
~subject:"Wissensgesellschaft"
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International marketing review
International business review : the official journal of the European International Business Academy
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Augementing versus exploiting entry modes in soft services : reconsidering the role experiential
knowledge
Pla-Barber, José
;
Villar, Cristina
;
León-Darder, Fidel
- In:
International marketing review
31
(
2014
)
6
,
pp. 621-636
Persistent link: https://www.econbiz.de/10010467195
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