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~isPartOf:"International marketing review"
~subject:"Brand"
~subject:"Success factor"
~subject:"Werbung"
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Search: subject:"Markenpolitik"
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Brand
Success factor
Werbung
Brand management
61
Markenführung
61
Consumer behaviour
48
Konsumentenverhalten
48
Brand image
41
Markenimage
41
International marketing
26
Internationales Marketing
26
Markenartikel
20
Designation of origin
16
Herkunftsbezeichnung
16
Marketing management
9
Marketingmanagement
9
Emerging economies
8
Schwellenländer
8
Luxury goods
7
Luxusgüter
7
Beziehungsmarketing
5
China
5
Cultural identity
5
Einzelhandel
5
Global brands
5
Kulturelle Identität
5
Relationship marketing
5
Retail trade
5
Brand equity
4
Comparison
4
Coronavirus
4
Country of origin
4
Emerging markets
4
Globalisierung
4
Globalization
4
Multinationales Unternehmen
4
Personality psychology
4
Persönlichkeitspsychologie
4
Social Web
4
Social web
4
Transnational corporation
4
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4
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1
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Article
24
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Article in journal
24
Aufsatz in Zeitschrift
24
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English
24
Author
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Ge, Jiaye
2
Seo, Yuri
2
Akram, M. S.
1
Arli, Denni
1
Behl, Abhishek
1
Buchanan-Oliver, Margo
1
Chakrabarti, Ronika
1
Christodoulides, George
1
Cruz, Angela Cracia B.
1
Cruz, Angela Gracia B.
1
D'Antone, Simona
1
Del Giudice, Manlio
1
Diallo, Mbaye Fall
1
Diamantopoulos, Adamantios
1
Diaz Ruiz, Carlos
1
Fastoso, Fernando
1
Formisano, Marcello
1
Gao, Ying
1
Grappio, Silvia
1
Gupta, Narain
1
Guzman, Francisco
1
Hair, Joseph F.
1
Han, C. M.
1
He, Jiaxun
1
Heinberg, Martin
1
Herz, Marc
1
Hildebrand, Christian
1
Hong, Ruiyang
1
Hu, Zuohao
1
Japutra, Arnold
1
Jo, Myung-Soo
1
Khan, Mubbsher Munawar
1
Koschate-Fischer, Nicole
1
Lane, Vicki R.
1
Le Dang Lang
1
Lee, Se-jin
1
Li, Jinping
1
Lieven, Theo
1
MacRury, Iain
1
Magnusson, Peter
1
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Published in...
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International marketing review
Journal of business research : JBR
256
The journal of brand management : an international journal
240
The journal of product & brand management
201
Journal of retailing and consumer services
144
European journal of marketing : EJM
59
SpringerLink / Bücher
56
Psychology & marketing
53
Journal of marketing communications
49
Asia Pacific journal of marketing and logistics
48
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
46
International journal of advertising : the review of marketing communications
41
Marketing intelligence & planning
40
Marketing letters : a journal of research in marketing
36
International journal of hospitality management
33
Journal of promotion management : innovations in planning and applied research
32
Journal of strategic marketing
32
European journal of marketing
31
The journal of consumer marketing
31
Industrial marketing management : the international journal for industrial and high-tech firms
30
Journal of marketing
30
Journal of promotion management : JPM
30
Journal of the Academy of Marketing Science
29
Journal of marketing management : JMM ; journal of the Academy of Marketing
28
Brands and branding
27
Business horizons
27
The IUP journal of brand management : IJBRM
27
International journal of advertising : the quarterly review of marketing communications
26
International journal of consumer studies
26
Journal of fashion marketing and management
26
Journal of global marketing
26
Journal of international consumer marketing
26
Journal of marketing management : MM
26
Journal of advertising research
25
Cogent business & management
22
International journal of internet marketing and advertising : IJIMA
22
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
22
Journal of retailing
22
International journal of market research
21
International journal of market research : JMRS ; the journal of the Market Research Society
21
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ECONIS (ZBW)
24
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1
Unconventional luxury brand collaborations : a new form of luxury consumption among young adults in China
Diaz Ruiz, Carlos
;
Cruz, Angela Gracia B.
- In:
International marketing review
40
(
2023
)
7
,
pp. 1-21
Persistent link: https://www.econbiz.de/10014470397
Saved in:
2
Different countries, different institutionsdhow do brand-oriented SMEs leverage branding capabilities to boost export performance?
Ranjan, Piyush
- In:
International marketing review
41
(
2024
)
2
,
pp. 562-589
Persistent link: https://www.econbiz.de/10014524909
Saved in:
3
Perceived brand localness of foreign brands and its impacts on brand trust and purchase intentions in developing countries in Asia : a social identity theory perspective
Han, C. M.
;
Nam, Hyojin
;
Swanepoel, Danielle
- In:
International marketing review
40
(
2023
)
6
,
pp. 1297-1324
Persistent link: https://www.econbiz.de/10014470374
Saved in:
4
Understanding consumers' upward blame attribution, revenge and reconciliation toward multinational versus domestic brand scandals
Yuan, Shaofeng
;
Li, Jinping
;
Gao, Ying
- In:
International marketing review
40
(
2023
)
6
,
pp. 1432-1455
Persistent link: https://www.econbiz.de/10014470383
Saved in:
5
How does cultural tightness-looseness affect attitudes toward a local vs foreign brand transgression?
Ge, Jiaye
;
Jo, Myung-Soo
;
Sarigollu, Emine
- In:
International marketing review
40
(
2023
)
6
,
pp. 1456-1479
Persistent link: https://www.econbiz.de/10014470391
Saved in:
6
The dual impetus for perceived brand globalness and brand competence in a rapidly changing environment : the role of Brand-Nation Connection
He, Jiaxun
;
Ge, Jiaye
- In:
International marketing review
40
(
2023
)
1
,
pp. 4-27
Persistent link: https://www.econbiz.de/10014227446
Saved in:
7
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
8
Is brand globalness compatible with brand country-of-origin? : an investigation of hybrid brand positioning strategies for emerging market brands
Hong, Ruiyang
;
Zhang, Zhe
;
Zhang, Chun
;
Hu, Zuohao
- In:
International marketing review
40
(
2023
)
1
,
pp. 49-79
Persistent link: https://www.econbiz.de/10014227450
Saved in:
9
The role of advertising, distribution intensity and store image in achieving global brand loyalty in an emerging market
Le Dang Lang
;
Behl, Abhishek
;
Guzman, Francisco
; …
- In:
International marketing review
40
(
2023
)
1
,
pp. 127-154
Persistent link: https://www.econbiz.de/10014227458
Saved in:
10
Demystifying the evaluation of brands endorsed by religious leaders in the emerging markets
Arli, Denni
;
Gupta, Narain
;
Sardana, Deepak
;
Sharma, Piyush
- In:
International marketing review
40
(
2023
)
1
,
pp. 155-175
Persistent link: https://www.econbiz.de/10014227461
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