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~isPartOf:"International marketing review"
~subject:"Brand management"
~subject:"Markenimage"
~subject:"Research"
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Brand management
Markenimage
Research
Consumer behaviour
142
Konsumentenverhalten
142
International marketing
55
Brand image
53
Internationales Marketing
52
Markenführung
48
Designation of origin
40
Herkunftsbezeichnung
40
Cultural identity
24
Kulturelle Identität
24
Brand
22
Markenartikel
22
China
19
Luxury goods
18
Luxusgüter
18
Globalisierung
13
Globalization
13
Multinationales Unternehmen
13
Transnational corporation
13
Welt
13
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13
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12
National culture
12
Nationalkultur
12
Emerging economies
11
International market entry
11
Internationaler Markteintritt
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Schwellenländer
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Beziehungsmarketing
10
Comparison
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Country-of-origin
10
Marketing management
10
Marketingmanagement
10
Relationship marketing
10
Rules of origin
10
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10
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10
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68
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He, Jiaxun
4
Magnusson, Peter
4
Westjohn, Stanford A.
4
Zdravkovic, Srdan
4
Wang, Cheng Lu
3
Barnes, Bradley R.
2
Christodoulides, George
2
Diamantopoulos, Adamantios
2
Ge, Jiaye
2
Han, C. M.
2
Moon, Byeong-joon
2
Schlegelmilch, Bodo B.
2
Seo, Yuri
2
Akram, M. S.
1
Andrews, Taylah
1
Andéhn, Mikael
1
Ashill, Nicholas J.
1
Babin, Barry J.
1
Bai, Huifeng
1
Baier, Daniel
1
Balabanis, George
1
Banelis, Melissa
1
Bardhi, Fleura
1
Bartsch, Fabian
1
Behl, Abhishek
1
Belk, Russell W.
1
Bengtsson, Anders
1
Bhattacharjee, Debashree Roy
1
Boisvert, Jean
1
Brand, Benedikt
1
Bravo Velázquez, Alberto
1
Breitsohl, Jan
1
Buchanan-Oliver, Margo
1
Butt, Muhammad Mohsin
1
Cadogan, John W.
1
Cakici, N. Meltem
1
Castellano, Sylvaine
1
Cerviño, Julio
1
Chakrabarti, Ronika
1
Chu, Kyounghee
1
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International marketing review
Journal of business research : JBR
516
Journal of retailing and consumer services
323
The journal of brand management : an international journal
308
The journal of product & brand management
304
Research policy : policy, management and economic studies of science, technology and innovation
131
Psychology & marketing
128
Working paper / National Bureau of Economic Research, Inc.
117
Asia Pacific journal of marketing and logistics
112
NBER working paper series
107
European journal of marketing : EJM
101
International journal of hospitality management
98
Journal of marketing communications
94
NBER Working Paper
91
SpringerLink / Bücher
84
Journal of international consumer marketing
79
Journal of marketing management : MM
69
Marketing letters : a journal of research in marketing
69
Marketing intelligence & planning
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
The journal of consumer marketing
67
Journal of fashion marketing and management
65
Technological forecasting & social change : an international journal
64
International journal of advertising : the review of marketing communications
63
Journal of marketing research : JMR
63
Journal of global marketing
61
Journal of promotion management : innovations in planning and applied research
61
Journal of marketing
59
Cogent business & management
58
International journal of consumer studies
58
Journal of the Academy of Marketing Science
58
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
57
International journal of internet marketing and advertising : IJIMA
56
Journal of promotion management : JPM
56
Qualitative market research : an international journal
55
Journal of strategic marketing
54
Journal of travel and tourism marketing
54
International journal of advertising : the quarterly review of marketing communications
53
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
53
Industrial marketing management : the international journal for industrial and high-tech firms
50
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ECONIS (ZBW)
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1
Unconventional luxury brand collaborations : a new form of luxury consumption among young adults in China
Diaz Ruiz, Carlos
;
Cruz, Angela Gracia B.
- In:
International marketing review
40
(
2023
)
7
,
pp. 1-21
Persistent link: https://www.econbiz.de/10014470397
Saved in:
2
How does self-congruity foster customer engagement with global brands? : Examining the roles of psychological ownership and global connectedness
Bhattacharjee, Debashree Roy
;
Kuanr, Abhisek
;
Malhotra, …
- In:
International marketing review
40
(
2023
)
6
,
pp. 1480-1508
Persistent link: https://www.econbiz.de/10014470393
Saved in:
3
The influence of luxury brand personality on digital interaction evaluations : a focus on European and North American markets
Cowan, Kirsten
;
Kostyk, Alena
- In:
International marketing review
41
(
2024
)
2
,
pp. 386-410
Persistent link: https://www.econbiz.de/10014524808
Saved in:
4
Effective marketing strategies for global FMCG brands during COVID-19 pandemic crisis
Niros, Meletios I.
;
Niros, Angelica
;
Pollalis, Yannis
; …
- In:
International marketing review
40
(
2023
)
5
,
pp. 1012-1034
Persistent link: https://www.econbiz.de/10014470105
Saved in:
5
Consumer-to-consumer conflicts and brand moderation strategies during COVID-19 service failures : a framework for international marketers
Dineva, Denitsa
;
Breitsohl, Jan
;
Roschk, Holger
; …
- In:
International marketing review
40
(
2023
)
5
,
pp. 1112-1133
Persistent link: https://www.econbiz.de/10014470109
Saved in:
6
The impact of social media communication on consumer-based brand equity and purchasing intent in a pandemic
Lee Heng Wei
;
Ong, Chuan Huat
;
Thurasamy Ramayah
- In:
International marketing review
40
(
2023
)
5
,
pp. 1213-1244
Persistent link: https://www.econbiz.de/10014470117
Saved in:
7
Perceived brand localness of foreign brands and its impacts on brand trust and purchase intentions in developing countries in Asia : a social identity theory perspective
Han, C. M.
;
Nam, Hyojin
;
Swanepoel, Danielle
- In:
International marketing review
40
(
2023
)
6
,
pp. 1297-1324
Persistent link: https://www.econbiz.de/10014470374
Saved in:
8
Understanding consumers' upward blame attribution, revenge and reconciliation toward multinational versus domestic brand scandals
Yuan, Shaofeng
;
Li, Jinping
;
Gao, Ying
- In:
International marketing review
40
(
2023
)
6
,
pp. 1432-1455
Persistent link: https://www.econbiz.de/10014470383
Saved in:
9
How does cultural tightness-looseness affect attitudes toward a local vs foreign brand transgression?
Ge, Jiaye
;
Jo, Myung-Soo
;
Sarigollu, Emine
- In:
International marketing review
40
(
2023
)
6
,
pp. 1456-1479
Persistent link: https://www.econbiz.de/10014470391
Saved in:
10
The dual impetus for perceived brand globalness and brand competence in a rapidly changing environment : the role of Brand-Nation Connection
He, Jiaxun
;
Ge, Jiaye
- In:
International marketing review
40
(
2023
)
1
,
pp. 4-27
Persistent link: https://www.econbiz.de/10014227446
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