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~isPartOf:"International marketing review"
~subject:"Markenführung"
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Markenführung
International marketing
140
Internationales Marketing
132
Consumer behaviour
82
Konsumentenverhalten
82
Brand management
61
Brand image
49
Markenimage
49
Marketing management
46
Marketingmanagement
46
Multinationales Unternehmen
39
Transnational corporation
39
Designation of origin
28
Herkunftsbezeichnung
28
Firm performance
27
Unternehmenserfolg
27
International market entry
26
Internationaler Markteintritt
26
Brand
23
Cultural identity
22
Kulturelle Identität
22
Markenartikel
22
Relationship marketing
22
Welt
22
World
22
Beziehungsmarketing
21
Emerging economies
21
Globalisierung
21
Globalization
21
Schwellenländer
21
Bibliometrics
17
Bibliometrie
16
Marketing
16
Export
14
Innovation
13
KMU
13
Resource-based view
13
Ressourcenorientierter Ansatz
13
SME
13
Strategic management
13
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45
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1
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60
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61
Aufsatz in Zeitschrift
61
Collection of articles of several authors
1
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1
Systematic review
1
Übersichtsarbeit
1
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English
61
Author
All
He, Jiaxun
4
Barnes, Bradley R.
3
Wang, Cheng Lu
3
Ge, Jiaye
2
Han, C. M.
2
Japutra, Arnold
2
Seo, Yuri
2
Septianto, Felix
2
Ahmad, Muhammad Ishfaq
1
Ahmad, Wasim
1
Akhtar, Nadeem
1
Akram, M. S.
1
Ampuero-Canellas, Olga
1
Andrews, Taylah
1
Ang, Tyson
1
Arli, Denni
1
Ashill, Nicholas J.
1
Bai, Huifeng
1
Balabanis, George
1
Banelis, Melissa
1
Bardhi, Fleura
1
Bartsch, Fabian
1
Battisti, Enrico
1
Behl, Abhishek
1
Belk, Russell W.
1
Bengtsson, Anders
1
Berger, Ron
1
Bhattacharjee, Debashree Roy
1
Bianchi, Constanza
1
Boisvert, Jean
1
Bravo Velázquez, Alberto
1
Breitsohl, Jan
1
Buchanan-Oliver, Margo
1
Butt, Muhammad Mohsin
1
Castellano, Sylvaine
1
Cerviño, Julio
1
Chakrabarti, Ronika
1
Christodoulides, George
1
Chu, Kyounghee
1
Chuang, Cheng-Min
1
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Published in...
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International marketing review
Journal of business research : JBR
583
The journal of brand management : an international journal
552
The journal of product & brand management
386
Journal of retailing and consumer services
286
SpringerLink / Bücher
257
European journal of marketing : EJM
125
Psychology & marketing
112
Industrial marketing management : the international journal for industrial and high-tech firms
106
Asia Pacific journal of marketing and logistics
105
Journal of marketing communications
104
International journal of hospitality management
103
Marketing intelligence & planning
103
Journal of marketing management : MM
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
92
Journal of strategic marketing
87
Journal of marketing
77
Journal of the Academy of Marketing Science
76
Springer eBook Collection
75
Journal of promotion management : innovations in planning and applied research
71
Marketing letters : a journal of research in marketing
70
Innovatives Markenmanagement
68
Journal of promotion management : JPM
67
International journal of internet marketing and advertising : IJIMA
66
Journal of fashion marketing and management
65
Journal of international consumer marketing
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
62
International journal of advertising : the review of marketing communications
61
Journal of advertising research
61
Qualitative market research : an international journal
59
Cogent business & management
56
Journal of global marketing
56
Research
56
Journal of marketing management : JMM ; journal of the Academy of Marketing
55
Journal of marketing research : JMR
55
International journal of contemporary hospitality management
53
Business horizons
52
Journal of travel and tourism marketing
52
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ECONIS (ZBW)
61
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1
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61
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1
Different countries, different institutionsdhow do brand-oriented SMEs leverage branding capabilities to boost export performance?
Ranjan, Piyush
- In:
International marketing review
41
(
2024
)
2
,
pp. 562-589
Persistent link: https://www.econbiz.de/10014524909
Saved in:
2
The influence of luxury brand personality on digital interaction evaluations : a focus on European and North American markets
Cowan, Kirsten
;
Kostyk, Alena
- In:
International marketing review
41
(
2024
)
2
,
pp. 386-410
Persistent link: https://www.econbiz.de/10014524808
Saved in:
3
Effective
marketing
strategies for global FMCG brands during COVID-19 pandemic crisis
Niros, Meletios I.
;
Niros, Angelica
;
Pollalis, Yannis
; …
- In:
International marketing review
40
(
2023
)
5
,
pp. 1012-1034
Persistent link: https://www.econbiz.de/10014470105
Saved in:
4
The impact of social media communication on consumer-based brand equity and purchasing intent in a pandemic
Lee Heng Wei
;
Ong, Chuan Huat
;
Thurasamy Ramayah
- In:
International marketing review
40
(
2023
)
5
,
pp. 1213-1244
Persistent link: https://www.econbiz.de/10014470117
Saved in:
5
Consumer-to-consumer conflicts and brand moderation strategies during COVID-19 service failures : a framework for international marketers
Dineva, Denitsa
;
Breitsohl, Jan
;
Roschk, Holger
; …
- In:
International marketing review
40
(
2023
)
5
,
pp. 1112-1133
Persistent link: https://www.econbiz.de/10014470109
Saved in:
6
How does self-congruity foster customer engagement with global brands? : Examining the roles of psychological ownership and global connectedness
Bhattacharjee, Debashree Roy
;
Kuanr, Abhisek
;
Malhotra, …
- In:
International marketing review
40
(
2023
)
6
,
pp. 1480-1508
Persistent link: https://www.econbiz.de/10014470393
Saved in:
7
Luxury fashion retailers' localised
marketing
strategies in practice : evidence from China
Bai, Huifeng
;
McColl, Julie
;
Moore, Christopher
- In:
International marketing review
39
(
2022
)
2
,
pp. 352-370
Persistent link: https://www.econbiz.de/10013396200
Saved in:
8
Developing strategies for international celebrity branding : a comparative analysis between Western and South Asian cultures
Shah, Zahra
;
Olya, Hossein
;
Monkhouse, Lien Le
- In:
International marketing review
40
(
2023
)
1
,
pp. 102-126
Persistent link: https://www.econbiz.de/10014227456
Saved in:
9
The role of advertising, distribution intensity and store image in achieving global brand loyalty in an emerging market
Le Dang Lang
;
Behl, Abhishek
;
Guzman, Francisco
; …
- In:
International marketing review
40
(
2023
)
1
,
pp. 127-154
Persistent link: https://www.econbiz.de/10014227458
Saved in:
10
The role of online channel in influencing perceived firm size and brand authenticity in international
marketing
Septianto, Felix
;
Japutra, Arnold
;
Putra, Pragea Geldoffy
; …
- In:
International marketing review
40
(
2023
)
2
,
pp. 246-264
Persistent link: https://www.econbiz.de/10014266945
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