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~isPartOf:"International marketing review"
~subject:"Markenimage"
~subject:"Research"
~subject:"United States"
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Markenimage
Research
United States
Consumer behaviour
142
Konsumentenverhalten
142
International marketing
55
Brand image
53
Internationales Marketing
52
Brand management
48
Markenführung
48
Designation of origin
40
Herkunftsbezeichnung
40
Cultural identity
24
Kulturelle Identität
24
Brand
22
Markenartikel
22
China
19
Luxury goods
18
Luxusgüter
18
Globalisierung
13
Globalization
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Multinationales Unternehmen
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Transnational corporation
13
Welt
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World
13
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12
National culture
12
Nationalkultur
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Emerging economies
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International market entry
11
Internationaler Markteintritt
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Schwellenländer
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Beziehungsmarketing
10
Comparison
10
Country-of-origin
10
Marketing management
10
Marketingmanagement
10
Relationship marketing
10
Rules of origin
10
USA
10
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61
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Magnusson, Peter
4
Westjohn, Stanford A.
4
Zdravkovic, Srdan
4
Christodoulides, George
2
Diamantopoulos, Adamantios
2
Ge, Jiaye
2
Han, C. M.
2
He, Jiaxun
2
Jean, Ruey-Jer Bryan
2
Kim, Daekwan
2
Moon, Byeong-joon
2
Andéhn, Mikael
1
Babin, Barry J.
1
Baier, Daniel
1
Balabanis, George
1
Bardhi, Fleura
1
Bartsch, Fabian
1
Behl, Abhishek
1
Belk, Russell W.
1
Bengtsson, Anders
1
Bhattacharjee, Debashree Roy
1
Brand, Benedikt
1
Bravo Velázquez, Alberto
1
Butt, Muhammad Mohsin
1
Cadogan, John W.
1
Cakici, N. Meltem
1
Castellano, Sylvaine
1
Chu, Kyounghee
1
Chun, Eunha
1
Cleveland, Mark
1
Cowan, Kirsten
1
D'Antone, Simona
1
Dabija, Dan Cristian
1
De Meulenaer, Sarah
1
Del Giudice, Manlio
1
Demirbag, Mehmet
1
Deng, Ziliang
1
Dens, Nathalie
1
Diallo, Mbaye Fall
1
Eastman, Jacqueline Kilsheimer
1
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International marketing review
Working paper / National Bureau of Economic Research, Inc.
859
Journal of business research : JBR
471
Journal of retailing and consumer services
292
NBER working paper series
290
Research policy : policy, management and economic studies of science, technology and innovation
290
The journal of product & brand management
255
The journal of brand management : an international journal
231
European journal of operational research : EJOR
218
Journal of consumer research : JCR ; an interdisciplinary bimonthly
185
Computers & operations research : and their applications to problems of world concern ; an international journal
165
Psychology & marketing
159
Discussion paper / Centre for Economic Policy Research
149
NBER Working Paper
136
International journal of hospitality management
123
American journal of agricultural economics
120
Technological forecasting & social change : an international journal
118
The American economic review
118
Discussion paper series / IZA
112
Asia Pacific journal of marketing and logistics
106
European journal of marketing : EJM
100
Journal of international consumer marketing
98
Journal of fashion marketing and management
94
The journal of consumer marketing
94
The journal of technology transfer
87
The review of economics and statistics
87
International journal of consumer studies
86
Journal of marketing communications
83
SpringerLink / Bücher
82
Public choice
79
International journal of production research
77
Applied economics
72
CESifo working papers
72
Journal of business ethics : JOBE
68
Journal of marketing
68
Journal of travel and tourism marketing
67
Working paper
67
Journal of global marketing
66
Journal of marketing research : JMR
66
Journal of the Academy of Marketing Science
66
Management science : journal of the Institute for Operations Research and the Management Sciences
66
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ECONIS (ZBW)
61
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1
How does self-congruity foster customer engagement with global brands? : Examining the roles of psychological ownership and global connectedness
Bhattacharjee, Debashree Roy
;
Kuanr, Abhisek
;
Malhotra, …
- In:
International marketing review
40
(
2023
)
6
,
pp. 1480-1508
Persistent link: https://www.econbiz.de/10014470393
Saved in:
2
The influence of luxury brand personality on digital interaction evaluations : a focus on European and North American markets
Cowan, Kirsten
;
Kostyk, Alena
- In:
International marketing review
41
(
2024
)
2
,
pp. 386-410
Persistent link: https://www.econbiz.de/10014524808
Saved in:
3
The impact of social media communication on consumer-based brand equity and purchasing intent in a pandemic
Lee Heng Wei
;
Ong, Chuan Huat
;
Thurasamy Ramayah
- In:
International marketing review
40
(
2023
)
5
,
pp. 1213-1244
Persistent link: https://www.econbiz.de/10014470117
Saved in:
4
Perceived brand localness of foreign brands and its impacts on brand trust and purchase intentions in developing countries in Asia : a social identity theory perspective
Han, C. M.
;
Nam, Hyojin
;
Swanepoel, Danielle
- In:
International marketing review
40
(
2023
)
6
,
pp. 1297-1324
Persistent link: https://www.econbiz.de/10014470374
Saved in:
5
Understanding consumers' upward blame attribution, revenge and reconciliation toward multinational versus domestic brand scandals
Yuan, Shaofeng
;
Li, Jinping
;
Gao, Ying
- In:
International marketing review
40
(
2023
)
6
,
pp. 1432-1455
Persistent link: https://www.econbiz.de/10014470383
Saved in:
6
How does cultural tightness-looseness affect attitudes toward a local vs foreign brand transgression?
Ge, Jiaye
;
Jo, Myung-Soo
;
Sarigollu, Emine
- In:
International marketing review
40
(
2023
)
6
,
pp. 1456-1479
Persistent link: https://www.econbiz.de/10014470391
Saved in:
7
The dual impetus for perceived brand globalness and brand competence in a rapidly changing environment : the role of Brand-Nation Connection
He, Jiaxun
;
Ge, Jiaye
- In:
International marketing review
40
(
2023
)
1
,
pp. 4-27
Persistent link: https://www.econbiz.de/10014227446
Saved in:
8
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
9
Is brand globalness compatible with brand country-of-origin? : an investigation of hybrid brand positioning strategies for emerging market brands
Hong, Ruiyang
;
Zhang, Zhe
;
Zhang, Chun
;
Hu, Zuohao
- In:
International marketing review
40
(
2023
)
1
,
pp. 49-79
Persistent link: https://www.econbiz.de/10014227450
Saved in:
10
The role of advertising, distribution intensity and store image in achieving global brand loyalty in an emerging market
Le Dang Lang
;
Behl, Abhishek
;
Guzman, Francisco
; …
- In:
International marketing review
40
(
2023
)
1
,
pp. 127-154
Persistent link: https://www.econbiz.de/10014227458
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