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~isPartOf:"International marketing review"
~subject:"Markteintritt"
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Search: subject:"Internationale Markteintrittsstrategie"
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Markteintritt
International market entry
69
Internationaler Markteintritt
69
Multinationales Unternehmen
42
Transnational corporation
42
Globalisierung
32
Globalization
32
KMU
21
SME
21
Internationalization
18
International marketing
17
Internationales Marketing
17
Emerging economies
12
Schwellenländer
12
Marketing management
11
Marketingmanagement
11
China
10
Auslandsinvestition
9
Firm performance
9
Foreign investment
9
Market entry
9
Strategic management
9
Strategisches Management
9
Unternehmenserfolg
9
Resource-based view
8
Ressourcenorientierter Ansatz
8
Business network
7
Business start-up
7
Unternehmensgründung
7
Unternehmensnetzwerk
7
Innovation
6
Entrepreneurship
5
Entrepreneurship approach
5
Führungskräfte
5
Managers
5
Welt
5
World
5
Dynamic capabilities
4
Dynamische Kompetenzen
4
Emerging markets
4
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7
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9
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9
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1
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1
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English
9
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Czinkota, Michael R.
2
Tarba, Shlomo Yedidia
2
Vrontis, Demetris
2
Agnihotri, Arpita
1
Bhattacharya, Saurabh
1
Efrat, Kalanit
1
Gao, Hongzhi
1
Leppäaho, Tanja
1
León-Darder, Fidel
1
Lodorfos, George
1
Pla-Barber, José
1
Priporas, Constantinos Vasilios
1
Rahman, Mahfuzur
1
Ren, Monica
1
Shoham, Aviv
1
Sun, Ruoyi
1
Thrassou, Alkis
1
Uddin, Moshfique
1
Vellore-Nagarajan, Durga
1
Villar, Cristina
1
Yang, Man
1
Yannopoulou, Natalia
1
Zhang, Jing
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International marketing review
International business review : the official journal of the European International Business Academy
15
Journal of business research : JBR
10
Journal of world business : JWB
10
Management international review : mir ; journal of international business
10
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
7
Journal of business venturing
6
Journal of international management
6
Strategic management journal
6
Journal of international economics
5
Applied economics
4
Baltic journal of management
4
Discussion papers / Deutsches Institut für Wirtschaftsforschung
4
European economic review : EER
4
Journal of strategic marketing
4
NBER Working Paper
4
NBER working paper series
4
Small business economics : an entrepreneurship journal
4
Thunderbird international business review
4
Entrepreneurial business and economics review : EBER
3
European business in the global network
3
European business review : EBR ; the official journal of the International Management Centres, Europe
3
European journal of marketing : EJM
3
International entrepreneurship and management journal
3
International journal of business and globalisation : IJBG
3
International journal of emerging markets
3
International marketing ; Vol. II
3
International review of economics & finance : IREF
3
Journal for international business and entrepreneurship development
3
Journal of East-West business
3
Journal of economic geography
3
Journal of international entrepreneurship
3
MSI
3
Research papers / Leverhulme Centre for Research on Globalisation and Economic Policy
3
Review of international economics
3
Review of world economics
3
Technology analysis & strategic management
3
Working paper
3
Advances in international marketing
2
Australasian marketing journal
2
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ECONIS (ZBW)
9
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9
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date (oldest first)
1
Network bricolage of international entrepreneurs for new market entry : a cross-national study of small biotech firms
Yang, Man
;
Leppäaho, Tanja
- In:
International marketing review
40
(
2023
)
7
,
pp. 22-44
Persistent link: https://www.econbiz.de/10014470398
Saved in:
2
Foreign market entry modes for servitization under diverse macroenvironmental conditions : taxonomy and propositions
Agnihotri, Arpita
;
Bhattacharya, Saurabh
;
Yannopoulou, …
- In:
International marketing review
40
(
2023
)
4
,
pp. 561-584
Persistent link: https://www.econbiz.de/10014469931
Saved in:
3
New-normal market entry mode for pharmaceuticals : an Internet of Things (IoT) market entry framework stemming from COVID-19
Priporas, Constantinos Vasilios
;
Vellore-Nagarajan, Durga
- In:
International marketing review
40
(
2023
)
5
,
pp. 906-935
Persistent link: https://www.econbiz.de/10014470101
Saved in:
4
Collaborative entry modes : part 2
Tarba, Shlomo Yedidia
(
ed.
);
Czinkota, Michael R.
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011730774
Saved in:
5
Collaborative entry modes : part 1
Tarba, Shlomo Yedidia
(
ed.
);
Czinkota, Michael R.
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011673593
Saved in:
6
Barriers to enter in foreign markets : evidence from SMEs in emerging market
Rahman, Mahfuzur
;
Uddin, Moshfique
;
Lodorfos, George
- In:
International marketing review
34
(
2017
)
1
,
pp. 68-86
Persistent link: https://www.econbiz.de/10011673651
Saved in:
7
Network gatekeeping in SME exporters' market entry in China
Gao, Hongzhi
;
Ren, Monica
;
Zhang, Jing
;
Sun, Ruoyi
- In:
International marketing review
33
(
2016
)
2
,
pp. 276-297
Persistent link: https://www.econbiz.de/10011518663
Saved in:
8
Augementing versus exploiting entry modes in soft services : reconsidering the role experiential knowledge
Pla-Barber, José
;
Villar, Cristina
;
León-Darder, Fidel
- In:
International marketing review
31
(
2014
)
6
,
pp. 621-636
Persistent link: https://www.econbiz.de/10010467195
Saved in:
9
The interaction between environment and strategic orientation in born globals' choice of entry mode
Efrat, Kalanit
;
Shoham, Aviv
- In:
International marketing review
30
(
2013
)
6
,
pp. 536-558
Persistent link: https://www.econbiz.de/10010212403
Saved in:
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