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~subject:"Relationship marketing"
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Relationship marketing
Brand management
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Markenführung
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Consumer behaviour
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Konsumentenverhalten
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Brand image
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Markenimage
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International marketing
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Internationales Marketing
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Bhattacharjee, Debashree Roy
1
Bravo Velázquez, Alberto
1
Breitsohl, Jan
1
Dineva, Denitsa
1
Formisano, Marcello
1
Grappio, Silvia
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Hang, Haiming
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Hosseinpour, Masoumeh
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Kuanr, Abhisek
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Malhotra, Neeru
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Mittal, Amit
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Moharana, Tapas Ranjan
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Paul, Justin
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Pradhan, Debasis
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Ren, Shengnan
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International marketing review
Journal of business research : JBR
132
Journal of retailing and consumer services
103
The journal of product & brand management
99
The journal of brand management : an international journal
83
International journal of hospitality management
42
Industrial marketing management : the international journal for industrial and high-tech firms
28
Asia Pacific journal of marketing and logistics
27
International journal of internet marketing and advertising : IJIMA
27
SpringerLink / Bücher
27
Cogent business & management
26
Marketing intelligence & planning
26
Psychology & marketing
26
Journal of promotion management : innovations in planning and applied research
25
European journal of marketing : EJM
22
International journal of contemporary hospitality management
21
Journal of strategic marketing
21
Journal of hospitality marketing & management
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
19
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
17
Journal of travel and tourism marketing
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
Journal of marketing
15
Journal of marketing communications
13
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
13
The journal of services marketing
13
Business horizons
12
European journal of marketing
12
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of service management
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The journal of business & industrial marketing
12
The journal of consumer marketing
12
Global business review
11
International journal of market research
11
Journal of fashion marketing and management
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of marketing analytics : JMA
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Journal of marketing management : MM
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Journal of the Academy of Marketing Science
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Tourism management : research, policies, practice
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1
Consumer-to-consumer conflicts and brand moderation strategies during COVID-19 service failures : a framework for international marketers
Dineva, Denitsa
;
Breitsohl, Jan
;
Roschk, Holger
; …
- In:
International marketing review
40
(
2023
)
5
,
pp. 1112-1133
Persistent link: https://www.econbiz.de/10014470109
Saved in:
2
How does self-congruity foster customer engagement with global brands? : Examining the roles of psychological ownership and global connectedness
Bhattacharjee, Debashree Roy
;
Kuanr, Abhisek
;
Malhotra, …
- In:
International marketing review
40
(
2023
)
6
,
pp. 1480-1508
Persistent link: https://www.econbiz.de/10014470393
Saved in:
3
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
4
The impact of dialectical thinking on androgynous brand equity across cultures : the moderating role of brand positioning
Bravo Velázquez, Alberto
;
Hang, Haiming
;
Ren, Shengnan
- In:
International marketing review
40
(
2023
)
1
,
pp. 176-193
Persistent link: https://www.econbiz.de/10014227463
Saved in:
5
The relationship between brand love and actual brand performance : evidence from an international study
Zarantonello, Lia
;
Formisano, Marcello
;
Grappio, Silvia
- In:
International marketing review
33
(
2016
)
6
,
pp. 806-824
Persistent link: https://www.econbiz.de/10011630313
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