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Personality effects on WoM and eWoM susceptibilty : a cross-country perspective
König, Tatjana M.
;
Clarke, Theresa B.
;
Hellenthal, Maria
; …
- In:
International marketing review
39
(
2022
)
4
,
pp. 889-911
Persistent link: https://www.econbiz.de/10013396341
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