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~isPartOf:"International review on public and non-profit marketing"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~source:"econis"
~subject:"Markenimage"
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Nonprofit marketing
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Duarte, Paulo
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Long Hoang Le
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Phuong Nhi Nguyen Pham
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International review on public and non-profit marketing
Journal of advertising : official publication of the American Academy of Advertising
International journal of nonprofit and voluntary sector marketing
4
Journal of business research : JBR
3
Journal of marketing for higher education
2
Journal of nonprofit & public sector marketing
2
Nonprofit and voluntary sector quarterly
2
The journal of brand management : an international journal
2
Green advertising and the reluctant consumer
1
Huckepackfinanzierung des Sports : Sportsponsoring unter der Lupe ; [Frankfurter Sitzung des Arbeitskreises Sportökonomie ...]
1
Human resource management in the nonprofit sector : passion, purpose and professionalism
1
Journal of electronic commerce research : JECR
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Journal of promotion management : JPM
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Korruption, Strafe und Vertrauen, Verteilungs- und Steuergerechtigkeit, Umweltethik, Ordnungsfragen
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Management research review
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Nonprofit management & leadership
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Psychology & marketing
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Public Sector Marketing Communications Volume I : Public Relations and Brand Communication Perspectives
1
Start-up enterprises and contemporary innovation strategies in the global marketplace
1
Zeitschrift für öffentliche und gemeinwirtschaftliche Unternehmen : ZögU ; zugleich Organ des Bundesverbandes Öffentliche Dienstleistungen - Deutsche Sektion des CEEP
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Zeszyty naukowe
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ECONIS (ZBW)
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1
What facilitate people to do charity? : the impact of brand anthropomorphism, brand familiarity and brand trust on charity support intention
Quang An Ha
;
Phuong Nhi Nguyen Pham
;
Long Hoang Le
- In:
International review on public and non-profit marketing
19
(
2022
)
4
,
pp. 835-859
Persistent link: https://www.econbiz.de/10013483868
Saved in:
2
How permeable to cause-related marketing are millennials?
Silva, Susana C.
;
Duarte, Paulo
;
Marinho, Ana Filipa Lopes
- In:
International review on public and non-profit marketing
18
(
2021
)
3
,
pp. 335-360
Persistent link: https://www.econbiz.de/10012617321
Saved in:
3
Who are we? : the impacts of anthropomorphism and the humanization of nonprofits on brand personality
Stinnett, Rachel C.
;
Hardy, Eva E.
;
Waters, Richard D.
- In:
International review on public and non-profit marketing
10
(
2013
)
1
,
pp. 31-48
Persistent link: https://www.econbiz.de/10009728490
Saved in:
4
Victoria's dirty secrets : effectiveness of green not-for-profit messages targeting brands
Cervellon, Marie-Cécile
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 133-145
Persistent link: https://www.econbiz.de/10009762977
Saved in:
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