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~isPartOf:"International review on public and non-profit marketing"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of leadership & organizational studies : JLOS; official journal of the Midwest Academy of Management"
~subject:"Markenimage"
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Search: subject:"Persönlichkeitspsychologie"
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Markenimage
Personality psychology
281
Persönlichkeitspsychologie
281
Consumer behaviour
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Konsumentenverhalten
110
Brand image
41
Brand management
39
Markenführung
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Entrepreneurship
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Work behaviour
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Arbeitspsychologie
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Organizational psychology
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Motivation
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Relationship marketing
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Organizational behaviour
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Verhalten in Organisationen
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Arbeitszufriedenheit
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Job satisfaction
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Cultural identity
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Kulturelle Identität
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Leistungsmotivation
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Persönlichkeitsmerkmal
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Wallpach, Sylvia von
3
Al Zagir, Nadia
2
Anthoni, Kristine
2
Black, Iain
2
Diamantopoulos, Adamantios
2
Espersen, Peter
2
Fastoso, Fernando
2
Hemetsberger, Andrea
2
Japutra, Arnold
2
Jones, Richard
2
Kastanakis, Minas
2
Kornum, Niels
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Michel, Géraldine
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Veloutsou, Cleopatra
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Voyer, Benjamin G.
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Aiello, Gaetano
1
Alemany Oliver, Mathieu
1
Ali, Basant Hassan
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Arnold, Christian
1
Arsena, Ashley
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Arslanagic-Kalajdzic, Maja
1
Baalbaki, Sally
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Banerjee, Saikat
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Björk, Peter
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Brodie, Roderick J.
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Bronner, Fred
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Chan, Priscilla
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Chaudhuri, Bibek Ray
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Chen, Rong
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Czarna, Anna Z.
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Davvetas, Vasileios
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Dickert, Stephan
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Donvito, Raffaele
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Dumont, Guillaume
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Ekinci, Yuksel
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Elaref, Nadia
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Ewing, Mike
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Fang, Xiang
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International review on public and non-profit marketing
Journal of business research : JBR
Journal of leadership & organizational studies : JLOS; official journal of the Midwest Academy of Management
The journal of brand management : an international journal
19
The journal of product & brand management
18
Psychology & marketing
12
Journal of retailing and consumer services
9
European journal of marketing : EJM
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of marketing management : MM
6
The journal of consumer marketing
6
International journal of consumer studies
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
International marketing review
5
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of international consumer marketing
5
Sport marketing quarterly : preferred journal of the Sport Marketing Association
5
Asia Pacific journal of marketing and logistics
4
International journal of hospitality management
4
International journal of sports marketing & sponsorship
4
Journal of business economics : JBE
4
Journal of fashion marketing and management
4
Journal of global marketing
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of strategic marketing
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Young consumers : insight and ideas for responsible marketers
4
European journal of marketing
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of advertising : the review of marketing communications
3
Journal of consumer behaviour : an international research review
3
Journal of hospitality marketing & management
3
Journal of marketing
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of promotion management : JPM
3
Journal of sport management : the official journal of the North American Society of Sport Management
3
Marketing intelligence & planning
3
Marketing letters : a journal of research in marketing
3
Pakistan journal of commerce and social sciences
3
Sport management review
3
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ECONIS (ZBW)
41
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1
Congruence constructs as mediators of stereotypic image perceptions' effect on student volunteering intention
Lindenmeier, Jörg
;
Arnold, Christian
;
Zogaj, Adnan
; …
- In:
International review on public and non-profit marketing
18
(
2021
)
4
,
pp. 575-597
Persistent link: https://www.econbiz.de/10012703842
Saved in:
2
The effect of charity brand experience on donors’ behavioral intentions : the mediating role of charity brand personality and donors’ satisfaction
Ali, Basant Hassan
;
Elaref, Nadia
;
Yacout, Omneya Mokhtar
- In:
International review on public and non-profit marketing
20
(
2023
)
4
,
pp. 875-903
Persistent link: https://www.econbiz.de/10014437261
Saved in:
3
Luxury consumption and the dark triad of personality
Razmus, Wiktor
;
Czarna, Anna Z.
;
Fortuna, Paweł
- In:
Journal of business research : JBR
169
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014468540
Saved in:
4
How believing in brand conspiracies shapes relationships with brands
Lunardo, Renaud
;
Alemany Oliver, Mathieu
;
Shepherd, Steven
- In:
Journal of business research : JBR
159
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014287641
Saved in:
5
Self-brand values congruity and incongruity : their impacts on self-expansion and consumers' responses to brands
Michel, Géraldine
;
Torelli, Carlos J.
;
Fleck, Nathalie
; …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 301-316
Persistent link: https://www.econbiz.de/10013168291
Saved in:
6
Ethnic brand identity work : responding to authenticity tensions through celebrity endorsement in brand digital self-presentation
Chatzopoulou, Elena
;
Navazhylava, Kseniya
- In:
Journal of business research : JBR
142
(
2022
),
pp. 974-987
Persistent link: https://www.econbiz.de/10013169476
Saved in:
7
Brand love and party preference of young political consumers (voters)
Banerjee, Saikat
;
Chaudhuri, Bibek Ray
- In:
International review on public and non-profit marketing
19
(
2022
)
3
,
pp. 475-503
Persistent link: https://www.econbiz.de/10013435728
Saved in:
8
The effect of religious commitment and global identity on purchase intention of luxury fashion products : a cross-cultural study
Ma, Jieqiong
;
Hong, JungHwa
;
Yoo, Boonghee
;
Yang, Jie
- In:
Journal of business research : JBR
137
(
2021
),
pp. 244-254
Persistent link: https://www.econbiz.de/10012665711
Saved in:
9
From happy consumption to possessive bonds : when positive affect increases psychological ownership for brands
Thürridl, Carina
;
Kamleitner, Bernadette
;
Ruzeviciute, Ruta
- In:
Journal of business research : JBR
107
(
2020
),
pp. 89-103
Persistent link: https://www.econbiz.de/10012156721
Saved in:
10
Social dynamics and stakeholder relationships in personal branding
Dumont, Guillaume
;
Ots, Mart
- In:
Journal of business research : JBR
106
(
2020
),
pp. 118-128
Persistent link: https://www.econbiz.de/10012158337
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