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~isPartOf:"International review on public and non-profit marketing"
~person:"Akbar, M. Bilal"
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International review on public and non-profit marketing
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The social marketing paradox : challenges and opportunities for the discipline
Akbar, M. Bilal
;
Foote, Liz
;
Lawson, Alison
;
French, Jeff
; …
- In:
International review on public and non-profit marketing
19
(
2022
)
2
,
pp. 367-389
Persistent link: https://www.econbiz.de/10013268087
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2
Verification of GPDS planning framework for social marketing : a Delphi method
Akbar, M. Bilal
;
Barnes, Elizabeth
- In:
International review on public and non-profit marketing
21
(
2024
)
1
,
pp. 51-81
Persistent link: https://www.econbiz.de/10014501177
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