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~isPartOf:"International review on public and non-profit marketing"
~person:"Rahman, Zillur"
~subject:"Marketing management"
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Mapping the cause-related marketing (CRM) field : document co-citation and bibliographic coupling approach
Patil, Tejaswi
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Rahman, Zillur
- In:
International review on public and non-profit marketing
20
(
2023
)
2
,
pp. 491-520
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