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~isPartOf:"International review on public and non-profit marketing"
~subject:"CSR"
~subject:"Nonprofit marketing"
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International review on public and non-profit marketing
Journal of nonprofit & public sector marketing
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African journal of business & economic research : AJBER
1
Emerging trends in business : an interdisciplinary approach
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European business review : EBR ; the official journal of the International Management Centres, Europe
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International marketing review
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Nonprofit management 101 : a complete and practical guide for leaders and professionals ; essential resources, tools, and hard-earned wisdom from fifty leading experts
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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The Jossey-Bass handbook of nonprofit leadership and management
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World review of entrepreneurship, management and sustainable development
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How permeable to cause-related marketing are millennials?
Silva, Susana C.
;
Duarte, Paulo
;
Marinho, Ana Filipa Lopes
- In:
International review on public and non-profit marketing
18
(
2021
)
3
,
pp. 335-360
Persistent link: https://www.econbiz.de/10012617321
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2
The impact of scepticism in cause-related marketing campaigns on audiences’ behavioural intentions with religiosity as a moderator : focused study on nonprofit organizations in Ind...
Deb, Madhurima
- In:
International review on public and non-profit marketing
18
(
2021
)
3
,
pp. 387-401
Persistent link: https://www.econbiz.de/10012617327
Saved in:
3
Cause-related marketing : scepticism and warm glow as impacts of donation size on purchase intention
Chaabouni, Amel
;
Jridi, Kaouther
;
Bakini, Fatma
- In:
International review on public and non-profit marketing
18
(
2021
)
1
,
pp. 129-150
Persistent link: https://www.econbiz.de/10012428316
Saved in:
4
Benefits of cause-related marketing for companies and nonprofits : focusing on the roles of self-corporate congruity and issue involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International review on public and non-profit marketing
17
(
2020
)
3
,
pp. 317-330
Persistent link: https://www.econbiz.de/10012292912
Saved in:
5
The impact of strategic vs. tactical cause-related marketing on switching intention
Hassan, Sara Osama
;
AbouAish, Ehab Mohamed
- In:
International review on public and non-profit marketing
15
(
2018
)
3
,
pp. 253-314
Persistent link: https://www.econbiz.de/10011918523
Saved in:
6
Cause related marketing : Armani initiative "acqua for life"
Mititelu, Cristina
;
Fiorani, Gloria
;
Mariani, Simone
- In:
International review on public and non-profit marketing
11
(
2014
)
3
,
pp. 285-305
Persistent link: https://www.econbiz.de/10010413069
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