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~isPartOf:"International review on public and non-profit marketing"
~subject:"Consumer behaviour"
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Consumer behaviour
Social marketing
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1
Galan-Ladero, M. Mercedes
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International review on public and non-profit marketing
Journal of business research : JBR
15
Journal of marketing management : MM
10
Journal of social marketing : JSOCM
7
Health marketing quarterly
6
Journal of advertising : official publication of the American Academy of Advertising
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of consumer behaviour : an international research review
5
Journal of nonprofit & public sector marketing
5
Australasian marketing journal
4
Journal of marketing communications
4
European journal of marketing : EJM
3
Journal of business ethics : JOBE
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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NBER Working Paper
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NBER working paper series
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Psychology & marketing
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The journal of services marketing
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Working paper / National Bureau of Economic Research, Inc.
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European journal of marketing
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International journal of advertising : the review of marketing communications
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International journal of applied behavioral economics : IJABE ; an official publication of the Information Resources Management Association
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International journal of consumer studies
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International journal of nonprofit and voluntary sector marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of Islamic marketing : JIMA
2
Journal of current issues and research in advertising : JCIRA
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
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Journal of strategic marketing
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MO
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Qualitative market research : an international journal
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Schriftenreihe des Instituts für Europäisches Wirtschafts- und Verbraucherrecht e.V.
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The SAGE handbook of social marketing
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The journal of brand management : an international journal
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Transformative consumer research for personal and collective well-being
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Wirtschaftswissenschaftliche Nachhaltigkeitsforschung
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Young consumers : insight and ideas for responsible marketers
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ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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1
The role of communication in consumer behavior in social and nonprofit marketing : the case of PSP in Portugal
Soares, Daniela Braga
;
Sousa, Bruno
- In:
International review on public and non-profit marketing
19
(
2022
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013168343
Saved in:
2
Exploring the communication effects of message framing of smoking cessation advertising on smokers' mental processes
Yang, Dong Jenn
- In:
International review on public and non-profit marketing
15
(
2018
)
3
,
pp. 315-332
Persistent link: https://www.econbiz.de/10011918526
Saved in:
3
Investigating the effect of message framing on parents' engagement with advertisements promoting child physical activity
Jarvis, Jocelyn W.
;
Gainforth, Heather L.
; …
- In:
International review on public and non-profit marketing
11
(
2014
)
2
,
pp. 115-127
Persistent link: https://www.econbiz.de/10010413079
Saved in:
4
Social marketing : an application to the behaviour of breastfeeding
Martins, Oliva Maria Dourado
;
Paço, Arminda M. …
- In:
International review on public and non-profit marketing
10
(
2013
)
2
,
pp. 185-186
Persistent link: https://www.econbiz.de/10009761490
Saved in:
5
Variables that influence attitude toward cause-related marketing and determinants of satisfaction and loyalty in the ‘solidarity purchase’
Galan-Ladero, M. Mercedes
- In:
International review on public and non-profit marketing
9
(
2012
)
2
,
pp. 199-200
Persistent link: https://www.econbiz.de/10009632024
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