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~isPartOf:"International review on public and non-profit marketing"
~subject:"Marketing management"
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International review on public and non-profit marketing
The SAGE handbook of social marketing
5
Journal of business research : JBR
3
Journal of social marketing : JSOCM
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International journal of nonprofit and voluntary sector marketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
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Arbeitspapier / Institut für Marketing, Universität Mannheim
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Business horizons
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Cogent business & management
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Corporate governance : international journal of business in society
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Corporate transparency : wie Unternehmen im Glashaus-Zeitalter Wettbewerbsvorteile erzielen
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Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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Health marketing quarterly
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International journal of Indian culture and business management
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International journal of business innovation and research : IJBIR
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International journal of consumer studies
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International journal of islamic marketing and branding
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International journal of management & enterprise development : IJMED
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Creativity as the key to success : a plea for more guts in social marketing communication
Vilmar, Answin
- In:
International review on public and non-profit marketing
20
(
2023
)
3
,
pp. 543-549
Persistent link: https://www.econbiz.de/10014383335
Saved in:
2
The role of communication in consumer behavior in social and nonprofit marketing : the case of PSP in Portugal
Soares, Daniela Braga
;
Sousa, Bruno
- In:
International review on public and non-profit marketing
19
(
2022
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013168343
Saved in:
3
Structured review using TCCM and bibliometric analysis of international cause-related marketing, social marketing, and innovation of the firm
Shiwangi Singh
;
Dhir, Sanjay
- In:
International review on public and non-profit marketing
16
(
2019
)
2/4
,
pp. 335-347
Persistent link: https://www.econbiz.de/10012129614
Saved in:
4
Exploring the communication effects of message framing of smoking cessation advertising on smokers' mental processes
Yang, Dong Jenn
- In:
International review on public and non-profit marketing
15
(
2018
)
3
,
pp. 315-332
Persistent link: https://www.econbiz.de/10011918526
Saved in:
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