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~isPartOf:"International review on public and non-profit marketing"
~subject:"Marketingmanagement"
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Marketingmanagement
Beziehungsmarketing
29
Relationship marketing
29
Consumer behaviour
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Customer satisfaction
11
Kundenzufriedenheit
11
Cause-Related Marketing
9
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International review on public and non-profit marketing
Industrial marketing management : the international journal for industrial and high-tech firms
50
Journal of business research : JBR
45
The journal of business & industrial marketing
29
Journal of strategic marketing
28
Journal of retailing and consumer services
23
SpringerLink / Bücher
23
Journal of the Academy of Marketing Science
19
European journal of marketing : EJM
17
Business horizons
14
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
12
Gabler Edition Wissenschaft
11
Journal of marketing communications
11
Journal of retailing
11
Cogent business & management
10
Europäische Hochschulschriften / 5
10
International journal of electronic customer relationship management : IJECRM
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of marketing
10
Journal of marketing management : MM
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
The journal of product & brand management
10
Journal of business-to-business marketing
9
Harvard-Business-Manager : das Wissen der Besten
8
International journal of hospitality management
8
Marketing intelligence & planning
8
Springer eBook Collection / Business and Economics
8
The service industries journal
8
Asia Pacific journal of marketing and logistics
7
International journal of internet marketing and advertising : IJIMA
7
Jahrbuch der Absatz- und Verbrauchsforschung
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
7
Marketing letters : a journal of research in marketing
7
The journal of brand management : an international journal
7
The marketing review
7
International journal of retail & distribution management
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of international marketing
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ECONIS (ZBW)
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1
Cause-related marketing : a systematic review of the literature
Bhatti, Hina Yaqub
;
Galan-Ladero, M. Mercedes
;
Galera …
- In:
International review on public and non-profit marketing
20
(
2023
)
1
,
pp. 25-64
Persistent link: https://www.econbiz.de/10014252111
Saved in:
2
Mapping the cause-related marketing (CRM) field : document co-citation and bibliographic coupling approach
Patil, Tejaswi
;
Rahman, Zillur
- In:
International review on public and non-profit marketing
20
(
2023
)
2
,
pp. 491-520
Persistent link: https://www.econbiz.de/10014383328
Saved in:
3
How permeable to cause-related marketing are millennials?
Silva, Susana C.
;
Duarte, Paulo
;
Marinho, Ana Filipa Lopes
- In:
International review on public and non-profit marketing
18
(
2021
)
3
,
pp. 335-360
Persistent link: https://www.econbiz.de/10012617321
Saved in:
4
Consumer skepticism towards cause related marketing : exploring the consumer tendency to question from emerging market perspective
Thomas, Sujo
;
Kureshi, Sonal
- In:
International review on public and non-profit marketing
17
(
2020
)
2
,
pp. 225-236
Persistent link: https://www.econbiz.de/10012292855
Saved in:
5
The moderating role of social themes in cause-related marketing advertisements
Natarajan, Thamaraiselvan
;
Jublee, Daniel Inbaraj
; …
- In:
International review on public and non-profit marketing
15
(
2018
)
4
,
pp. 433-454
Persistent link: https://www.econbiz.de/10011956130
Saved in:
6
Employing social media as a marketing strategy in college sport : an examination of perceived effectiveness in accomplishing organizational objectives
Dixon, Anthony W.
;
Martinez, J. Michael
;
Martin, …
- In:
International review on public and non-profit marketing
12
(
2015
)
2
,
pp. 97-113
Persistent link: https://www.econbiz.de/10011410712
Saved in:
7
The untapped potential of marketing for evaluating the effectiveness of nonprofit organizations : a framework proposal
García, Marta Rey
;
González, Luis Ignacio Álvarez
; …
- In:
International review on public and non-profit marketing
10
(
2013
)
2
,
pp. 87-102
Persistent link: https://www.econbiz.de/10009761507
Saved in:
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