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~isPartOf:"International review on public and non-profit marketing"
~subject:"Marketingmanagement"
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Social Web
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Caro-González, Francisco Javier
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Dixon, Anthony W.
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Fiorani, Gloria
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Mariani, Simone
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Martin, Christina L. L.
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Martinez, J. Michael
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Mititelu, Cristina
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International review on public and non-profit marketing
Journal of business research : JBR
21
International journal of internet marketing and advertising : IJIMA
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Industrial marketing management : the international journal for industrial and high-tech firms
13
Springer eBook Collection
11
Business horizons
10
The journal of business & industrial marketing
9
Journal of internet commerce
7
Journal of marketing communications
7
Journal of the Academy of Marketing Science
7
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
6
Journal of marketing management : MM
6
Journal of strategic marketing
6
Digitale Kommunikation
5
International journal of advertising : the review of marketing communications
5
Journal of promotion management : innovations in planning and applied research
5
SpringerLink / Bücher
5
Young consumers : insight and ideas for responsible marketers
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
European journal of marketing : EJM
4
International journal of technology marketing : IJTMkt
4
Journal of advertising research
4
Journal of open innovation : technology, market, and complexity
4
The journal of brand management : an international journal
4
Web 2.0 : neue Perspektiven für Marketing und Medien
4
... für Dummies
3
Analyzing the strategic role of social networking in firm growth and productivity
3
Asia Pacific journal of marketing and logistics
3
European research studies
3
Global journal of business research : GJBR
3
Handbook of research on integrating social media into strategic marketing
3
International journal of e-business research : an official publication of the Information Resources Management Association
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of communication management : an international journal
3
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
3
Journal of marketing
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of retailing and consumer services
3
Leitfaden Online-Marketing ; [Bd. 1]
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Content is key to non-profit digital media strategy
Sánchez-Torné, Isadora
;
Caro-González, Francisco Javier
- In:
International review on public and non-profit marketing
20
(
2023
)
4
,
pp. 927-945
Persistent link: https://www.econbiz.de/10014437266
Saved in:
2
Employing social media as a marketing strategy in college sport : an examination of perceived effectiveness in accomplishing organizational objectives
Dixon, Anthony W.
;
Martinez, J. Michael
;
Martin, …
- In:
International review on public and non-profit marketing
12
(
2015
)
2
,
pp. 97-113
Persistent link: https://www.econbiz.de/10011410712
Saved in:
3
Cause related marketing : Armani initiative "acqua for life"
Mititelu, Cristina
;
Fiorani, Gloria
;
Mariani, Simone
- In:
International review on public and non-profit marketing
11
(
2014
)
3
,
pp. 285-305
Persistent link: https://www.econbiz.de/10010413069
Saved in:
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