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~isPartOf:"International series in quantitative marketing"
~subject:"Finanzierung"
~subject:"Mathematical models"
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Dynamic models of advertising competition
Erickson, Gary M.
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2003
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2. ed.
Persistent link: https://www.econbiz.de/10004755135
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New product diffusion models : [outcome of a conference that was held September 1998 at the Wharton School, University of Pennsylvania]
Mahajan, Vijay
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2000
Persistent link: https://www.econbiz.de/10004604980
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